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Friday, May 15, 2009

Which Wich founder Jeff Sinelli opens Burguesa Burger, Mexican burger place, in Dallas

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Burguesa Burger is a new burger concept targeted to Hispanic customers from Which Wich founder Jeff Sinelli.

Zesty Ron Ruggless quotes Sinelli as saying that it'll be "the first true Mexican burger chain serving authentic Mexican burgers".

"Through my travels south of the border, from Mexico all the way down to Argentina, I found that true hamburgers actually have ham on them," Sinelli said. He sourced Burguesa’s ham and buns from traditional Latino suppliers.

Wot is this ham? Is that why they call it hamburger?

The signature burger is called "La Monumental" and has two beef patties, cheese, slice of ham, crunchy orange tostada, refried beans, lettuce, tomato, onions, special sauce, and jalapeno.

Other notables:

  • the straw of the milk shakes has a mini donut skewered on it
  • sodas are made with cane sugar
  • Mexican pesos accepted as well as U.S. dollars
  • Sinelli got advice from Pizza Patron founder Antonio Swad

As noted by Nancy N., Burguesa opened on May 5 on Inwood Road in Dallas, next door to the original Sonny Bryan's.

Posted by T.G.


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Comments

Jesus Valadez Verified

Beans? In my burger?

5 months, 4 weeks ago ( Link to this comment | Suggest removal )

Jason Rice Verified

Something new to lick like

5 months, 4 weeks ago ( Link to this comment | Suggest removal )

david denney Verified

Of all the words in my lexicon, "Zesty" isn't the word I would have chosed.

5 months, 4 weeks ago ( Link to this comment | Suggest removal )

Scott Anonymous

No avocado on the burger? I hope "special sauce" means crema and not, I don't know, Russian dressing or some such.

5 months, 4 weeks ago ( Link to this comment | Suggest removal )

nina_chawla Anonymous

I'm making it a point to buy something in pesos by the end of the year.

5 months, 4 weeks ago ( Link to this comment | Suggest removal )

Jesus Valadez Verified

So I checked it out today with my girlfriend and we were the only Mexicans there. :p I wish the ham was thicker though in the Monumental burger. Oh and cash-only? Boooo

5 months, 3 weeks ago ( Link to this comment | Suggest removal )

Jason Rice Verified

::buy something in pesos

Pretty easy to do. There must be a nation somewhere for which they are legal tender.

5 months, 3 weeks ago ( Link to this comment | Suggest removal )

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