Dallas-based Orange Cup frozen yogurt chain opening branch in Austin

by PegNews wire

A group of University of Texas at Austin alumni are returning to the place of their alma mater next month and bringing their popular frozen yogurt brand OrangeCup with them for the grand opening of their seventh Texas store.

The newest OrangeCup will debut Friday, Nov. 13, at The Domain, located in Austin's northwest corridor, near the IBM campus. The Grand Opening activities will feature live music and free Cup Cards, good for one free light cup, to all guests.

"We opened our first store in Dallas last year and have since experienced huge success and a loyal following in the Dallas and San Antonio frozen yogurt market," said Kevin Lee, CEO of OrangeCup. "Coming to Austin, home of our alma mater, is something we have been looking forward to. It will be an exciting weekend."

The International Council of Shopping Centers rewarded OrangeCup the 2009 "Hot Retailer" Award for their potential to become a lifestyle brand, as well as for their "Orange is Green" program -- a promise to be environmentally sound and eco-friendly in every aspect of their operation.

The team behind OrangeCup -- a group of UT graduates led by Lee -- shared a passion for engineering great brands, as well as a desire to create the "lifestyle brand." This passion, integrated with an honest-to-goodness product and an eco-friendly retail environment, resulted in the popular Texas brand.

OrangeCup's natural frozen yogurt comes in four flavors -- all are fat-free, low in sugar and high in vitamins and nutrients. A selection of healthy extras including an array of organic nuts, granola, and fresh fruit are available to add to any cup, and a personalized nutrition label is printed for every order.

OrangeCup currently has six locations in Texas, and recently opened their first international store in Monterrey, Mexico. Additional locations are under construction at North Star Mall and Alamo Quarry Market in San Antonio, as well as Deerbrook Mall in Houston, with plans for 20 new stores in Texas, Arizona, and Florida for 2010.

Source: OrangeCup