Thursday, November 5, 2009
North Texas musicians and fans have a new best friend: KXT’s Gini Mascorro
KXT is buzzing around the clock to go on air November 9. I managed to grab a quick chat and a half-dozen high-fives with Music Coordinator Gini Mascorro at the station.
The day all us music geeks have been waiting for quickly approaches. On Monday, KERA's highly anticipated music station will go on air, bringing the refreshing sounds of local music woven between hours of underground goodness. I sat down with music coordinator and morning personality Gini Mascorro in the flurry of preparation for the station launch.
Of course I recognize your voice from Art and Seek; it's a very calming, familiar voice – how excited are you right now?
You know, it's really weird, I haven't been sleeping a lot lately; but it's the best lack of sleep I've ever had.
I know that feeling! What time will you be on the air?
I believe I'll be on from 7 a.m. to 11 a.m., and then Joe (Kozera) comes on from 3 p.m. to 8 p.m.
Oh good, so I can listen to you on my commute. Now you're going to have live studio sets on your show; we got a little sneak preview of that here today with The O's (don't worry, readers, you can hear it next week). Who else do you have lined up?
We have Joshua James coming in, locally we have Sarah Jaffe...
I love her! I'm afraid I geeked out at her one night at Dan's. I could not keep it together, just started babbling about how much I love her album. I was all “'Backwards/ Forwards' is like a page that fell out of my diary!” Poor girl never saw it coming.
What was her reaction?
Rightly alarmed, I would imagine. She was very gracious. It's fairly understood around Denton that I can be an overwhelming ass. Did you grow up in the Dallas area?
I grew up in Fort Worth.
Awesome, so you have a full appreciation for the scene here, having lived in Denton, Dallas, and Fort Worth. The scenes are so very nuanced.
They really are. Actually, growing up around here with radio, we had so many great stations. We had The Zoo, and Q102, 97.1 The Eagle was super cool for awhile. That was my music – I'm not a musician.
You've been with Art and Seek for a long time?
I was with Art and Seek, and Deep in the Arts before that. I was doing that since 2002. One of my favorite things to was put in all the club dates, because it was so great to see who was coming in to Hailey's, Rubber Gloves, Granada, The Cavern, Lola's. There's so much going on musically in this area, and part of our overall goal is to celebrate local music in addition to the people who are making the charts. There are so many good bands out there that we've already plugged into the playlist, and they sound just perfect next the bands that are charting.
I saw a sample playlist, and it was exciting. Everything from Miike Snow to Kings of Leon, but then you had The O's and Telegraph Canyon in there. I can't tell you how excited we all are for you to finally go live. It really is a celebration of underground music -- local and otherwise -- and we don't really have that on the airwaves right now. It's very encouraging, especially since you're listener-supported. The music you're playing tends to have a cult following. These are the sorts of people who will go out to shows at night, and drop coin at Good Records.
We're working on our turntable, we're going to be spinning vinyl.
(Squeaks). I'm sorry, I think I might cry. Gather. Okay, tell me, who are you listening to at home when it doesn't count as work?
Ooh. Black Joe Lewis and The Honeybears -- Tell 'em What Your Name Is. Heartless Bastards – The Mountain (but I like all three of their CD's); I love girl groups, so I have my Shangri-Las Best Of. Buck Owens – I'm a big fan of old school country bands; and the soundtrack to The Harder They Come.
KXT 91.7 goes on air Monday.