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Content from our friends over at UncleBarky.com

Thursday, November 5, 2009

World Series swan song makes clean sweep in Dallas-Fort Worth ratings

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Local Nielsen ratings snapshot (Wed., Nov. 4)

The Yankees' closeout of Philadelphia in Game 6 of the World Series also shut down all competing programming Wednesday night.

Stretching from 7 to 10:50 p.m., the Series averaged 305,578 D-FW viewers while also triumphing from start to finish among advertiser-coveted 18-to-49-year-olds.

It was close in the 8 p.m. hour, though, with Game 6 pulling in 318,864 total viewers opposite CBS' Criminal Minds (298,935).

The Series also again cut into the late night newscasts on NBC5, WFAA8 and CBS11. But in a downsized competition, CBS11 won comfortably in total viewers, corralling 245,791 to runner-up WFAA8's 146,146. CBS11 beat WFAA8 by a smaller margin among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 continued its November "sweeps" resurgence at 6 a.m., whipping second-place NBC5 in both ratings measurement for its third straight weekday sweep.

The 6 p.m. golds were split between WFAA8 in total viewers and NBC5 among 25-to-54-year-olds.

At 5 p.m., CBS11 uncommonly won in total viewers but plunged to fourth in the 25-to-54 demographic, which was won by WFAA8.


Pegasus News content partner - UncleBarky.com

Check out Uncle Barky's blog for his thoughts on the continued floundering of NBC.



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