by PegNews wire

They will be selling the iconic yellow wristbands for $1.

FORT WORTH — RadioShack Corporation will join seven-time Tour de France winner Lance Armstrong and LIVESTRONG (the Lance Armstrong Foundation) by participating for the first time in its global grassroots action day on Oct. 2. RadioShack plans to activate almost 6,000 store locations to help raise awareness and contributions through the communities it serves nationwide. RadioShack announced earlier this year its official sponsorship of Armstrong and Team RadioShack to compete in cycling and other events worldwide, including the 2010 Tour de France.

LIVESTRONG Day is the Foundation's one-day initiative to raise cancer awareness and unite people affected by cancer. Oct. 2 marks the anniversary of Armstrong's cancer diagnosis in 1996. Before he knew whether he would survive, Armstrong started the foundation to fight cancer and help others affected by the disease. In honor of Armstrong and cancer survivors everywhere, the foundation set a goal to host a record-breaking number of LIVESTRONG Day events to put cancer at the top of the global agenda and make it impossible to ignore. With more than 1,000 events taking place in every American state and across all continents on LIVESTRONG Day, individuals and communities will act locally and stand in solidarity with 28 million cancer survivors worldwide.

To support LIVESTRONG, starting Oct. 2, RadioShack customers who shop at any company-owned neighborhood store or participating dealer location may purchase the iconic LIVESTRONG yellow wristband for $1, with proceeds benefiting the Foundation. Coming soon, RadioShack will also introduce an exclusive limited-edition book of behind-the-scenes photos and stories documenting Armstrong's return to professional cycling in 2009. COMEBACK 2.0 by Lance Armstrong -- complete with an introduction from Armstrong and 16 bonus pages of never-before-published photos -- will sell for $32.99 on radioshack.com and in stores while supplies last. RadioShack will donate $10 to LIVESTRONG for each book sold.

"We have an incredible opportunity to leverage RadioShack's connections in thousands of communities throughout the country to spread the LIVESTRONG message," Armstrong said. "Cancer claims 8 million victims each year and is projected to be the leading cause of death worldwide by 2010. People are paying attention to cancer like never before, and our partnership with RadioShack will help us continue to raise awareness levels in communities across the country."

"Each of our 35,000 employees at some point has a family member, friend or colleague who has been touched by cancer. Together with Lance and his Foundation, we have the power to make a difference right now for families who are intimately engaged in the fight against this disease," said Julian C. Day, chairman and CEO of RadioShack Corp.

Source: RadioShack Corporation

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