Sunday, October 4, 2009 , Updated
Fort Worth-based American Airlines has visible role in new season of The Next Iron Chef
American Airlines is a highly visible "ingredient" in Food Network's new season of The Next Iron Chef.
Through a multi-faceted advertising program with Food Network, American is naturally woven throughout the new season of the hit series, The Next Iron Chef, which premieres Oct. 4. The show will challenge 10 top chefs from around the country in a series of demanding situations, testing their culinary skills and mental toughness.
American is the featured travel partner for The Next Iron Chef. Throughout the season, American will be seen flying the chefs from Los Angeles to Tokyo to New York. American Airlines Cargo is also featured in several episodes, helping the Chairman to gather certain ingredients and cooking tools from around the world. TM Advertising, American's long-standing agency of record, worked with American and Food Network to develop the partnership.
Hosted by Alton Brown (Good Eats, Iron Chef America), the reality competition premieres Sunday, Oct. 4, at 8 p.m.
Source: American Airlines
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