Professional Bull Riders invade Cowboys Stadium in 2010

by PegNews wire

ARLINGTON — The Professional Bull Riders, Inc. (PBR) and the Built Ford Tough Series (BFTS) tour will invade the brand-new Cowboys Stadium in 2010. Top PBR superstars will ride in the largest, most technologically advanced entertainment venue in the world on February 20, 2010 for the Dickies 2010 Iron Cowboy Invitational presented by WinStar World Casino. For one unprecedented, action-packed performance, the world’s best riders will put on a bull riding competition unlike any other in the history of the PBR. The action will erupt from 16 chutes (four in each corner) and play across the huge, $48 million video screen.

“This will be the largest one-day event in the history of the PBR and the sport of bull riding as well as rodeo,” said Randy Bernard, PBR’s chief executive officer. “Jerry Jones and I are extremely excited to launch an event that will have a significant economic impact on the city and become a staple not only for Arlington, but for the great state of Texas.”

In a one-of-a-kind format created exclusively for Cowboys Stadium, the Dickies 2010 Iron Cowboy Invitational will be the first true, head-to-head competition in the history of the PBR. A total of 24 riders will qualify to ride at Cowboys Stadium: eight riders will qualify based off of the 2009 World Finals standings after Las Vegas and will receive a bye in the first round; 14 additional riders will qualify based off of the 2009 BFTS standings as of January 31; and the PBR Competition Board will award exemptions to two riders. The riders will be paired up and then will each take on the exact same bull, with the winner moving on to the next level. The winning rider will be determined by who obtains the highest score. If both riders buck off, the rider who stayed on the longest will move on. In the end, the rider who rides their fourth and final bull for the highest total points will be declared the winner and will take home the largest payout for a one-day event in the history of the PBR.

“This is a unique format that has never been done in the sport of bull riding,” said Ty Murray, PBR founder and nine-time world champion. “It’s really easy to follow. For every two riders, you’re going to see a true match, and you’re going to see the best guys going head-to-head against the same bull. I think it’s going to be a really exciting fan experience. It’s a win-win for both the fans and the bull riders.”

A token of appreciation was also presented to Dallas Cowboys owner and general manager Jerry Jones by Bernard. A custom buckle was created by Jeffrey Scott, owner and founder of Jeffrey Scott Fine Magnetics, the official buckle of the PBR. This one of a kind piece featured a depiction of the new Cowboys Stadium, The Dallas Cowboys trademark star encrusted with Blue Sapphires, and the PBR logo highlighted with rubies and diamonds. This spectacular belt buckle is valued at over $15,000.

Tickets for the event will be available exclusively to TeamPBR Fan Club members. Tickets, valued at $20-$150, can be purchased by phone at 800.732.1727, at www.ticketmaster.com, or at the Cowboys Stadium box office.

Source: Professional Bull Riders, Inc.