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Monday, December 13, 2010

Cowboys Stadium food concessions require wallet concessions from attendees


The most notable characteristic about stadium food offerings is the price.

This is one in a series of stories about Cowboys Stadium in anticipation of the Super Bowl, coming to the Stadium on February 6, 2011.

Jay Jerrier

Jay Jerrier

Like everything else about Cowboys Stadium, the food is supposedly better than what you usually get at a sports venue. The Cowboys even partnered with the Yankees to form a catering company, Legends Hospitality; and in June, they hired chef Jamie Sanford to supervise.

You can see their efforts in the wider variety of options and the occasional kiosk with fresh fruit. But in the end, there's still no getting away from the hot dogs and nachos you find at any super-sized venue.

Legends describes its menu as offering "regional and local favorites." In Texas, that means BBQ, Tex-Mex, and grilled items. But those in the pricier suites get a different, more complete menu than what's served at the regular concession stands.

Menu options include BBQ brisket quesadillas, beef fajita tacos, churros, jalapeno sausage sandwich, and Texas Frito Pie.

Those on the "club" level or above get more choices, including ribs, sweet potato fries, and catfish po-boys. A Kobe hot dog introduced when the stadium first opened has been replaced by a standard Nathan's.

Veteran restaurateur Dee Lincoln opened Dee Lincoln’s Tasting Room & Bubble Bar, with martinis priced from $13-$15.

But the most notable thing about the food is the price. Bottled water is $5. A small sack of spiced cashews is $6. Popcorn runs from $5.50 to $10, depending on where the stand is located. Flautas filled with cheese are $8, and beef fajita tacos are $8.50. Mac & cheese is $10. A Dr Pepper is $6.50 and chicken strips are $8.50. A 16-ounce Miller is $8. Margaritas are $12 to $14. Small pizzas with four pieces are $60.

The items that get the most raves are the $10 cheesesteak, and the pulled pork and chopped beef sandwiches, which are $8.50. If three people each get a sandwich and chips, and one of them gets a beverage, the price is $65.

Last summer, a report by ESPN noted that the stadium had experienced a few problems, including employees snacking on food at their work station and the presence of dead beetles.

Photo gallery provided by Jay Jerrier, famed pizzaiolo of Il Cane Rosso:



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hellofromfw, anonymous:

Small pizzas with four pieces are $60 - you've got to be kidding.

2 years, 5 months ago
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Teresa Gubbins, staff:

Peg News content partner Rob Banes of Quest For The Ultimate Burger, who is obviously a VIP, sends along this photo of a Suite Sushi Plate that costs a mere $260:

2 years, 5 months ago
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OEsophagus, anonymous:

I'd pay that much just for the hand-crafted wasabi football.

2 years, 5 months ago
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LaDivina, anonymous:

260 for sushi? 60 for pizza? What kind of crack are they smoking over there???

For the same amount you pay for the food and drinks, you can buy yourself a slat screen tv and watch it at home. Without spending your 401(k).

2 years, 5 months ago
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Teresa Gubbins, staff:

i'm so glad someone else noticed the wasabi football. it's DARLING

2 years, 5 months ago
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Jason Rice, verified:

A fool and his money....

...were essentially on a blind date anyway.

2 years, 5 months ago
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Clay213, anonymous:

Fat people watching over payed idiots throwing a ball around and spending a ton of money on food that will make them fatter. Don't care.

2 years, 5 months ago
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OEsophagus, anonymous:

I'm assuming the beetles are a pizza topping. Though to be truly gourmet, they should use scarabs. A Pizzatollah like Jay Jerrier could set them straight.

2 years, 5 months ago
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Katy Barr, verified:

The wasabi football is creative, but I could make that myself! That sushi plate would only cost at most $50 at even the nicest sushi restaurants in Dallas. $260 is utterly ridiculous. Jerry Jones is utterly ridiculous! It just goes to show that you can't buy a Super Bowl win! Go Steelers!

2 years, 5 months ago
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TLS, anonymous:

Wouldn't they make more money if the concessions didn't cost so much?

I really wanted to go to the Eagles game last night but my husband said I would have to give up four years of birthday and Christmas presents if we went. So, it was a GREAT game at home!

2 years, 5 months ago
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dkfljhkj, anonymous:

LIke most sports, football is a large waste of time and money. Bunch of animals butting heads on a field.

What do you think?

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