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Wednesday, December 29, 2010
Dimples Cupcakes, Dallas chain, shut down on Wednesday
One less cupcake in the world is sad.
The Dimples Cupcakes mini chain closed down on Wednesday morning, said owner Chad Sorrells.
The stores' business suffered in the aftermath of a recent article by D Magazine and Sorrells said he felt a lack of support from his landlord.
"Dimples is done," he said. "We had closed the West Village Mondrian Cityplace store already, and today we closed the stores in Frisco Square and at One Arts Plaza. We had a Plano store we were preparing to open, and we were a week away from opening at the Shops at Fairview. But you have to feel like you have a landlord who will help you push through the tough times. If you don’t have their support, you're out there all alone, and all the revenues and reserves we had accumulated were sucked up."
The D article contended that Sorrells and his partner Bryan Owens owed vendors and staffers money and alleged that the cupcakes were made from a mix.
"98% of that article was false, but we didn't want to respond," Sorrells said. "After it came out, our sales dropped 80%."
He said that "a libel suit is imminent," and that he's trying to sort out the lessons from his first experience in opening a small business.
"I scratch my head and think, 'What do I take away from all of this?'" he says. "We had 40 employees, we didn't want to lay anybody off. But when you have that much overhead, and we withstood an awful lot of punishment from September all the way up to the very end -- to think it ended this way, it's sad to me."
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Vote: Name the best burger in DFW
null2540, now! I just updated the story with the Top 8. Start voting now!
Photos: Eating was no challenge at Taste Addison 2013
I would remove picture # 8.. It isn't flattering of the people or the food.
TLS, anonymous:
How could ALL of the landlords (I counted 3 existing and 2 upcoming locations) be against them? Or are they referring to the great landlord in the sky? Yeah, that's got to be it.
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Scott, anonymous:
A libel suit, eh? Good luck with that.
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Teresa Gubbins, staff:
FYI, i'll be posting a follow-up next week with more information from Chad, who has already helpfully suggested a title for the story: "Dark Underworld of Commercial Leases and Landlords".
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yourethejournal, anonymous:
Why did they try to open five shops when the first one wasn't profitable? That's just dumb. Sorry.
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Travis Bush, verified:
So we're supposed to feel sorry for an eatery that jumped on the fad wagon and failed? Cupcakes are not rocket science...
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OEsophagus, anonymous:
You never see this happening to a fro-yo store.
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jtmbls, anonymous:
Hey Teresa, when you finish that article could you follow it up with Dark Underworld of Residential Leases and Landlords? I just took it up the rear from the Richdale Group and would love to vent.
Now, what were we talking about...cupcakes?
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TLS, anonymous:
Unfortunately, I can also contribute to the Dark Underworld of Commercial Leases story.
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LaDivina, anonymous:
I love cupcakes and I love gourmet cuppy-cakes even more, but I don't understand the whole cupcake store phenomena. I totally understand a bakery, but it seems a store devoted to cupcakes is very short-lived.
Also, I am reading that the new sweet-tooth trend for 2011 is French macaroons. I am bracing myself for a bunch of pop-up Laduree wannabes.
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David Gonzalez, verified:
Mmmm...macaroons...just was at Laduree a month or two ago. Give me that over a cupcake anyday (and I love cupcakes)...
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Travis Bush, verified:
Sounds like they are a bunch of scam artists...
http://www.dmagazine.com/Home/D_Magaz...
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Kirby, anonymous:
"'98% of that article was false, but we didn't want to respond,' Sorrells said."
That kind of nullifies the claim of libel, doesn't it?
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annebentley, anonymous:
That's 'macarons'. One o.
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Jason Rice, verified:
Cupcake-gate
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Teresa Gubbins, staff:
Nancy points out that i failed to italicize and capitalize Magazine. (i swear, i thought i did!) anyway it's fixed now
http://sidedish.dmagazine.com/2010/12...
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Travis Bush, verified:
You could call it a magazine..LOL
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twinwillow, anonymous:
As a retailer in Dallas, I can tell you that with one exception, every landlord I've ever had was (and is) a self serving, greedy, scumbag! And, don't reply with a dumb ass comment unless you've been a retailer as well and have something intelligent to contribute. Retailers help make this city and landlords, help destroy it.
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Scott Doyle, verified:
twinwillow, I highly suggest you look into starting a Dallas grassroots campaign following Mr. McMillan: http://www.rentistoodamnhigh.org/
I mean, c'moooooooonnnnnnnnnn!
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jtmbls, anonymous:
"...don't reply with a dumb ass comment unless you've been a retailer as well and have something intelligent to contribute."
Ummm...ummm...
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Travis Bush, verified:
One is quite sure that bad landlords are not the problem here..
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LaDivina, anonymous:
annebentley, says: That's 'macarons'. One o.
Right Anne. However, I went to the grand-daddy website of "macaroons", Laduree and they spelled it with two o's. It can be either way. Tomatoe, tomato, potato, potatoe.
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OEsophagus, anonymous:
We aren't going to get good trendy sweets stores until we get the medicinal marijuana dispensaries to support them.
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billhicksfan, anonymous:
I work at a custom cake shop. We do fancy cakes shaped like stuff. We also make cupcakes & mini cupcakes as well as cake dots so people have an affordable option but we are by no means "a cupcake store" because those are the new old thing. When it is over we will still be there: 2 stores in 50 weeks because we do what we do very well. Ever had an edible high heel with a cupcake at the base? Good stuff. How about an all edible giant cupcake made of molding chocolate with a cupcake INSIDE? We do that too. This does sound like a "poor me" story. They expanded too fast like EZ2Get.com & so many other people did in the early 2000's. They should have invested in a better chain.
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dolcicakes, anonymous:
Honestly, I would rather eat macarons any day. Cupcakes are a pain to make, and take two times the icing any other self respecting cake would. No wonder people charge out the ying yang for them. Soooo...
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LaDivina, anonymous:
I do too, dolcicakes, but the trick is to find a bakery that makes macarons other than the typical flavours; chocolate, raspberry, or lemon. Hotel St. Germain makes them, but they require a 74 hour notice.
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Teresa Gubbins, staff:
burly, LePopcorn in Southlake Town Square does some unusual flavors (cherry-chocolate, mint chocolate chip, etc) but 1. they're in Southlake and 2. they need like a week's advance. still, it's another option, if you are a macaronophile
http://www.pegasusnews.com/places/le-...
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csabosa, anonymous:
Oh Ms. Gubbbins - it seems are you getting lured into the BS world of Chad Sorrells and his partner, Bryan Owens. These two have been scamming people for a long time and as for Chad's tears of "trying to sort out the lessons from his first experience in opening a small business" you may want to look into his past. He owned Onsite Property Management right here in Dallas a few years back. He and Bryan and their cronies scammed many unknowing people out of tens of thousands of dollars. Individuals would purchase homes for investment and contract with these crooks to manage their properties. When there were enough lawsuits filed against them they fled. After months they resurfaced in Ft. Lauderdale and opened a jetski shop where they also scammed people out of money. $500 deposits were never credited back. If you value your career as a writer, you may want to do some homework.
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shell2mc, anonymous:
If you don't pay rent you lose your space. End of story. These guys rented apartments in uptown that they didn't pay rent on either and were evicted. Live close to their new Plano location that was suppose to open December 3rd at 3 pm. On December 10th I called to see when they were opening and they lady told me they were open....lol. I was standing in front of a locked empty store...
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anon45, anonymous:
I think the bad press was well-warranted, check out this blog post about Dimples:
http://www.babyrabies.com/2009/09/30/...
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anon45, anonymous:
I think the bad press was well-warranted, check out this blog post about Dimples:
http://www.babyrabies.com/2009/09/30/...
and its obvious the blog had quite an impact since he blames them:
http://www.youmustbebraindead.com/
In today's day and age, you have to treat your customers with respect or face their opinions online. Power to bloggers.
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LaDivina, anonymous:
Wow, really like the heavy dose of character assassination.
Soooo, back to cupcakes and macarons?
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chad, anonymous:
CSABOSA:
Did you run out of space on babyrab..... ??
All These Scams---- Have they been arrested?
Have they been charged with any crimes?
Have they even been interviewed by the police? Stealing all this money...... Why are they NOT in JAIL by now? What is YOUR motive? You have been saying all this for over a YEAR....... EXACTLY!!!!!!! You have sooooo MUCH to say.... GET TO EXPLAINING!!!!
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chad, anonymous:
I must ask… Did anyone bother to check the Frisco Health Dept. to see if there was an oven when the store opened? Did anyone ask Casi Fricks the “supposed” realtor where her representation agreement was? (landlords or developers pay realtor commissions) NOT Tenants!!!!!! Did anyone check if there was a lien filed on the space because all this money owed to Scott Fricks the supposed “contractor”
Did anyone bother to check if Dimples Cupcakes had a permit to be it’s own Contractor?
Did anyone bother to call INS and ask if any staff member was Deported? Did the Dept of Labor ever come to investigate?
Nancy… The picture of the handcuffs…. Were they actual the Handcuffs used when Wick Allison’s wife the OWNER of D Magazine was ARRESTED and taken to JAIL… THAT IS A PUBLIC RECORD….!!!
Maybe you should refresh your memory of some of your 2005 articles…. Ethics? Verification? How many people verified the story written by Ms. Kripke? NONE!!!!!!!!!!!!!!!!!!! $18.00 for 12 months of D Magazine Trash or $24.00 for 6 Cupcakes….. Hum…..
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Jason Rice, verified:
Aha! The seemy side of massively overpriced snack food.
Chad - that's an awful lot of questions. And I was assured there would be no math. And Nancy is obviously heartbroken you haven't even called.
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Jason Rice, verified:
And people... this is our LAST chance to upset the apple cart and nudge that Plastics story out of the top ten.
Be honest with yourselves. Isn't a of last-minute cupcake scandal (Oh, LORD, I love the untraceably political incorrectness in this topic!!) more important that Clay's take on a couple pair of Plano Birkenstocks?
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csabosa, anonymous:
Chad, your responses to these comments are so very typical. People are calling you out. Your threatening letters and emails do not intimidate people and you are scared that you are finally being exposed.
As for me and my posts - I don't need to explain. And if I did, you would be the last person I would answer to.
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LaDivina, anonymous:
Ditto to what Jason said, "cup-cake-gate"
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Jason Rice, verified:
It's a beautiful thing when language meets the real world.
Usually, "cupcake" just registers a "yeah, ok" in my book -- but in this instance it's just all sunshine and rainbows.
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lspencer58, anonymous:
What I think is that I sure as hell wish I hadn't have spent $40.00 on their on-line coupons if they weren't going to be sticking around to honor them!! That, my friend, was straght profit on their part!!!
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Clay213, anonymous:
Cupcakes are serious business(to fat people)
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pinkicing111, anonymous:
Do not judge and criticize and condemn others, so that you may not be judged and criticized and condemned yourselves. For just as you judge and criticize and condemn others, you will be judged and criticized and condemned, and in accordance with the measure you [use to] deal out to others, it will be dealt out again to you.
Matthew 7: 1-2 (Amp)
Let him who is without sin among you be the first to throw a stone at her…” John 8:7 (KJV)
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Jason Rice, verified:
Of course. That's what reality television is for, after all.
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Clay213, anonymous:
Biblical cupcakes.
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pud, anonymous:
I bet if you go to those scumbag landlords and ask them how much money they gave to the Dimplers they would say a butt load...my guess is it all went in Sorrell's pocket to pay for the new Bentley he was sporting and all the fancy lifestyle for him and his "princess". That's the scam...take all the finishout money, all the income from the stores, come up with some really stupid (obviously believable) excuses why they couldn't pay the employees or the rent...party their asses off on other peoples money and wait till something like this happens and find religion! I LOVE THIS COUNTRY!!
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RippedOffMomToBe, anonymous:
My two cents, and yes, I have posted this same post elsewhere with no response from Chad or Brian or Marie: I was bamboozled by these crooks! It’s one thing to be “forced” to go out of business (or whatever the real situation is), but it’s another to know enough in advance to update your website with the “important announcement” and to not even call and let me know they were unable to fill my order, return my ultrasound that had the results of whether my baby was a boy or a girl, and to not refund my money is CRIMINAL on more than one level. They ruined my special day and the way I had planned to reveal the sex of my baby with my family, which I, btw, did not know either. And, they STILL have my ultrasound with my name and number on it so it could easily be returned. I should have known better because I read the D Magazine article, but I gave them the benefit of the doubt and figured their contractor disputes had nothing to do with my cupcakes. Lesson learned. I’m glad they’re out of business and I hope they get what’s coming to them!!
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Clay213, anonymous:
You seem crazy.
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Travis Bush, verified:
I think the next big foodie fad in Dallas will be beaten horse meat that has been flamed and.reduced in a simmering fraud sauce, with a side for flaky restaurateur ....
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alexander troup, verified:
I could not of said it any better but that makes sense Travis....how about mule meat.....
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RippedOffMomToBe, anonymous:
I seem crazy? How?
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jtmbls, anonymous:
Don't engage him, Ripped. That's always his opening line. He has...um....social issues.
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Jason Rice, verified:
Ripped - I say we send Clay as a singing messenger to your buddies' apartment.
I'm in for $20 (and at $30, I know Clay will flash his own grandmother)
Give the cupcakes hell!
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mmartin46, anonymous:
Ripped bless your heart. What you rip you will sew! They too ripped my friend and myself off when they first started the business and they deserve everything that has happened. Hope the best for you and newborn!!!!
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tim_lebsack, anonymous:
I couldn't get wine with my cupcake.
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Clay213, anonymous:
'I seem crazy? How?'
For starters you used the tried and true first test of crazy commentators-- random CAPS words BECAUSE you're SO enraged!
Also you gave an ultrasound(not even a copy it seems but the original) to a cupcake shop. That's a whole can of crazy I don't even want to open.
You might want to rethink all your RAGING before it negatively EFFECTS your BABY
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Jason Rice, verified:
@That's a whole can of crazy
Actually, Clay, I've heard of lots of festive ways to announce baby-attributes (pending existence, gender, paternity) with cakes and party events. It's not entirely unheard of to have a cake or some such delivered and unveiled in front of everyone.
Not my cup of tea at ALL, but you can see how it would have been fun had the shop not gone under in the middle of things. Frankly, no matter how legit a company is, going out of business is pretty taxing so dropping the ball on a bunch of pink-or-blue cupcakes seems pretty small to me, but it obviously trashed her plans.
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Clay213, anonymous:
Why would a party for announcing your fetus has a penis need an ultrasound for the baker?
Were they expecting a portrait?
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Jason Rice, verified:
(bachelor_flag == TRUE)
The Ob-Gyn usually has a big manilla envelope with various pages impressive looking data and the negatives or heat transfer images. On one of those impressive pieces of paper is a "M" or "F" circled dramatically.
In the case a couple (or just mother - not to be un-p.c.) wants to be surprised, the whole mess is presented in a closed envelope. Obviously, the deal was that the envelope was delivered to the baker. The baker was to read the results and decorate accordingly... so mom/dad are all surprised at the same time as the rest of the attendees.
I'm guessing that in the shuffle of running for their lives, the owners neglected to even return the data.
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OEsophagus, anonymous:
On a related note, it is JUST FINE to give the only copy of your final will and testament to a taqueria owner, after you've talked to them on the phone for 10 minutes and determined that they're cool.
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TLS, anonymous:
What about my signed tax return? Can I give that to the cute drive-thru guy at Whataburger?
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Clay213, anonymous:
I hope Dimples really feels bad about ruining this unborn child of whom only they know the gender of's life!
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Jason Rice, verified:
Better yet, TLS, I'll run it by for you.
Clay, I hope you're as understanding the next time a business deal goes south on you. Speaking of which I have a bridge to sell you....
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RippedOffMomToBe, anonymous:
I had an additional copy; I'm not a total moron. But, do you still think it's acceptable, regardless of the reason for a party, to take my order and my money and shut down with plenty of notice and not at least refund my money? I refuse to engage in this conversation further and feel no need to defend my party ideas to anyone. How I choose to reveal the gender of my child to my family is my choice and you may think what you'd like. I simply wanted my money returned and for someone to have better ethics than to try and keep my money without delivering a service or product and to also realize that something like an ultrasound, which is personal, is something that should be returned. Yes, I had a backup plan and I was able to pull off the surprise, but only because I chose to call and ensure my order was going to be ready. Had I just waited until the day my order was supposed to be ready, I would have shown up to find a locked location with no cupcakes and no time to come up with Plan B.
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TLS, anonymous:
You're right Ripped Off. The bottom line is they screwed you.
So, is it a boy or a girl? Best of luck with your pregnancy.
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Alex Bentley, staff:
Criminy, how did I miss that this jumped into the top 10 most commented-upon stories of 2010? You guys are really killing me...
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Clay213, anonymous:
You're right you don't seem like a total moron-- you seem crazy.
Should have gone to plan B much sooner! Much much sooner.
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TLS, anonymous:
Alex, it is Clay213's fault.
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Travis Bush, verified:
I blame dead horses..
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Jason Rice, verified:
Cupcake-gate
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Travis Bush, verified:
Jason, we need that foodie dead horse over here...STAT!
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Clay213, anonymous:
Alex Bentley, says:
Criminy, how did I miss that this jumped into the top 10 most commented-upon stories of 2010? You guys are really killing me...
This is what you get for making your list before the end of the year.
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Jason Rice, verified:
I so deeply hate it when Clay makes a valid point.
@Trav:
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Jason Rice, verified:
(But I take such blatant glee in having snatched from Clay's grasp his Planoite bashing lead - teehee!)
Oh, yeah!
The "nee-ner, nee-ner" is mightier than the sword.
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csabosa, anonymous:
Oh Chad......I heard one of your cronies was incarcerated since last January. Go to page 42 of this Department of Justice report for 2010 - the first paragraph, "the FBI's Dallas field office"..... highlights it all. I KNOW you are involved with BLO, Dimples was just another store front.
http://www.justice.gov/ag/annualrepor...
To quote you in a previous post:
All These Scams---- Have they been arrested? Have they been charged with any crimes? Have they even been interviewed by the police? Stealing all this money...... Why are they NOT in JAIL by now? What is YOUR motive? You have been saying all this for over a YEAR....... EXACTLY!!!!!!! You have sooooo MUCH to say.... GET TO EXPLAINING!!!!
Who has some explaining to do now Chad, or should I call you Jonathan - your given name????
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Clay213, anonymous:
Dimple Bliss
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Clay213, anonymous:
Dimples of Bliss
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jtmbls, anonymous:
OK - That report was like 296 pages long. I'm not wasting my time searching for Chad or Jonathan. Could you please just post the relevant parts?
Thugcakes.
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Jason Rice, verified:
I'm thinking there's reality tv gold in there somewhere.
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figuresk8ergirl04, anonymous:
I always really enjoyed the atmosphere at Dimples, and the cupcakes themselves. I was really very shocked to see the company go out of business, and I will miss being able to go there with friends and family very much. Good luck to the owners and operators in whatever they seek to do next.
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What do you think?