Wednesday, December 29, 2010
Dimples Cupcakes, Dallas chain, shut down on Wednesday
One less cupcake in the world is sad.
The Dimples Cupcakes mini chain closed down on Wednesday morning, said owner Chad Sorrells.
The stores' business suffered in the aftermath of a recent article by D Magazine and Sorrells said he felt a lack of support from his landlord.
"Dimples is done," he said. "We had closed the
West Village Mondrian Cityplace store already, and today we closed the stores in Frisco Square and at One Arts Plaza. We had a Plano store we were preparing to open, and we were a week away from opening at the Shops at Fairview. But you have to feel like you have a landlord who will help you push through the tough times. If you don’t have their support, you're out there all alone, and all the revenues and reserves we had accumulated were sucked up."
The D article contended that Sorrells and his partner Bryan Owens owed vendors and staffers money and alleged that the cupcakes were made from a mix.
"98% of that article was false, but we didn't want to respond," Sorrells said. "After it came out, our sales dropped 80%."
He said that "a libel suit is imminent," and that he's trying to sort out the lessons from his first experience in opening a small business.
"I scratch my head and think, 'What do I take away from all of this?'" he says. "We had 40 employees, we didn't want to lay anybody off. But when you have that much overhead, and we withstood an awful lot of punishment from September all the way up to the very end -- to think it ended this way, it's sad to me."
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