Tuesday, July 6, 2010
Jake-Vienna festivities on The Bachelorette are Monday’s biggest lure in Dallas-Fort Worth ratings
WFAA8 coverage of an FC Dallas soccer game averaged 27,145 viewers Saturday night, running a distant fourth.
Monday night's barbed reunion between former Bachelor "love" mates Jake Pavelka and Vienna Girardi gave ABC prime-time's biggest drawing card.
The Dallas flyboy and his former made-for-TV fiancee sat in a wicker love seat and verbally pounded away at each other during the closing 8:30 to 9 p.m. portion of The Bachelorette. The duo lured 210,375 D-FW viewers to outpoint CBS' competing repeat of The Big Bang Theory (183,320 viewers) and decimate the last half-hour of Fox's The Good Guys (47,504 viewers). The made-in-Dallas serio-comic cop series also offered up a repeat in deference to the extended July 4th holiday.
(Nationally, the Jake-Vienna portion of Bachelorette drew 10.1 million viewers, an impressive number on a night when many potential viewers were still out watching other fireworks displays.)
Back to D-FW, where Bachelorette also controlled the 7 to 8:30 p.m. slot in both total viewers and advertiser-favored 18-to-49-year-olds before CBS' CSI: Miami rerun won the 9 p.m. hour in total viewers. But the cop drama faded to a distant fourth among 18-to-49-year-olds, with Fox4's local newscast taking the top spot. It doesn't officially count, though, because Fox4 took a knee (an "H" for holiday) for all of its Monday newscasts.
CBS11 did likewise, leaving only NBC5 and WFAA8 as official combatants in what usually are four-way races.
But WFAA8 took an "H" for everything except its 10 p.m. newscasts. It out-pointed NBC5 in total viewers, but the Peacock took the top spot with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
On Saturday night, WFAA8 preempted ABC's entire prime-time schedule for homegrown coverage of an FC Dallas soccer game. The 7 to 7:30 p.m. warmup show drew 20,359 total viewers in running fourth behind programming on CBS, NBC and Fox. The game itself averaged 27,145 viewers, again running a distant fourth. WFAA8's 9:30 to 10 p.m. coverage of a post-game fireworks show had a comparatively robust 67,863 viewers, nipping the second half-hour of Fox4's local newscast.
In Friday's local news derby results, NBC5 swept the 6 a.m. and 10 p.m. races in both ratings measurements.
WFAA8 and CBS11 tied for first place at 6 p.m. in total viewers, with CBS11 tops in the 25-to-54 demographic.
WFAA8 edged Fox4 and CBS11 for first place at 5 p.m. in total viewers. Among 25-to-54-year-olds, WFAA8 and CBS11 shared the gold.
Pegasus News Content partner - UncleBarky.com
Check out Uncle Barky's blog for his thoughts on the Jake-Vienna showdown on The Bachelorette.