Thursday, June 3, 2010
New mom-&-pop Brendal’s Bakery doing cupcakes for Rowlett
Regular cakes too, but the demand for cupcakes is big.
ROWLETT When Brendal's Bakery & Cupcake Couture opened in Rowlett at the end of March, it wasn't necessarily about "cupcakes." Owners Brenda and Gary Lamonte, your true mom-and-pop, opened to spotlight Brenda's cake-making skills.
"My wife had been baking cakes as a hobby, she'd been doing it for 20 years," Gary says. "People started talking about how good her cakes were. When I got laid off from my technology job, I took half of my 401k and we decided to open this place."
They started out with cakes, then responded to the cupcake demand.
"Cupcakes are a booming business," he says. "Everybody loves cupcakes. I think a lot of people have decided cupcakes are easier, rather than having to mess with cutting cakes. We see a lot more wedding cakes made out of cupcakes."
Named for Brenda's nickname -- her name (Brenda) plus the first initial of her last name (Lamonte) -- Brendal's is located in an old Super Suppers, which Gary proclaims "a good spot."
"We have Dickey's next door and at the end of our strip center is a dance studio and across the street is the main post office and another dance studio," he says. "The other thing that has helped our business is that we had a big mailing list of 800 people when we began this. A lot of those people knew what our cakes tasted like."
They installed a leather couch, ottomans, bistro tables, high chairs, and free wi-fi. They do coffee. They built a little room to use as a party room but it has since turned into a cake decorating room, Gary says.
He's the baker, and the Missus is the designer. Their best sellers are 1. their pink champagne cupcake, and 2. the wedding cake cupcake.
"I enjoy the baking," he says. "I come in and decide, 'Am I gonna do something goofy?' I come up with tons of different things as far as cupcakes and flavors. I do hundreds of them a day."