Thursday, May 6, 2010
Booker T. Washington dance student featured in national Make-A-Wish campaign
Amber Pickens is featured in the ad as the ballerina princess making the wish come true for a little girl.
DALLAS Booker T. Washington High School for the Performing and Visual Arts junior/dance cluster student Amber Pickens was awarded a fellowship with the Alvin Ailey American Dance Theater School this past week. Amber traveled to New York to audition for the fellowship in April and competed with over 150 other dancers between the ages of 15 to 25. Of that audition group, approximately 30 students were awarded fellowships. Amber will participate in the Ailey Fellowship Program in New York this summer beginning on June 20, 2010 through August 1, 2010.
Amber will be featured in advertisements across the country as part of the new national marketing campaign for the Make-A-Wish Foundation. The first billboards appeared on Chicago's Magnificent Mile and Chicago Transit Authority bus shelters throughout the city last Thursday, April 29th. Amber is featured in the ad as the ballerina princess making the wish come true for a little girl by crowning her a princess too. The ad campaign will continue over the next 12 months to include outdoor, print and electronic.
Says Amber, "This has been a whirlwind of a week! I found out about the Ailey Fellowship at the same time my dance teacher, Lily Weiss, was telling our class about Judith Jamison announcing Robert Battle as her successor at Ailey as Artistic Director. I took master classes from Robert Battle so I was so happy for him. Then I get a text to tell me that they just saw me in Chicago on the billboard. This has truly been a blessed week."
Amber is currently working as the event planner to "make a wish" come true in Dallas for one of her friends suffering from life challenging health issues for a "Make-A-Wish Super Sweet 16 Party" to be held in Fall 2010.
Source: The Marketing Collaborative
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