Super Bowl XLV suite packages officially go on sale December 2

Dear Friends:



In May of 2007 when the National Football League awarded Super Bowl XLV to North Texas, the game was more than 1,300 days away, Cowboys Stadium had not been constructed, the Host Committee was yet to be appointed and there were, of course, no Host Committee sponsorships. On the date of this communication, North Texas is but 80 days away from hosting Super Bowl XLV, Cowboys Stadium is celebrating its second year of operation, the North Texas Super Bowl XLV Host Committee, the largest Committee of its kind in Super Bowl history, is completing its second full-year of operation and 77 North Texas companies, organizations and families are confirmed Host Committee sponsors generating almost $25 million in revenue supporting the Host Committee’s mission.



The Host Committee’s $1 Million Founding Sponsorship Program was created in late 2007 and implemented in 2008. The Committee’s comprehensive sponsorship program, including sponsorships at price thresholds of less than $1 million, was activated in 2009 and will operate until all of the Committee’s assets in the form of suites in Cowboys Stadium and game day tickets are sold through sponsorships at different price points. However, with less than three months remaining before Super Bowl XLV, we have reached a benchmark moment on the Host Committee’s master calendar when many of the value-added benefits associated with the Host Committee’s larger sponsorships have been awarded, including all-expense paid trips to Super Bowls XLII, XLIII, and XLIV, dinners hosted by Gene and Jerry Jones and Marianne and Roger Staubach, tickets to the Host Committee’s Kick-Off Concert Series’ productions and ancillary events and the Host Committee’s Golf Tournament to name but a few. In this context, the primary assets remaining in the Host Committee’s inventory are two 18-person and two 15-person suites in Cowboys Stadium for Super Bowl XLV, including ground transportation to and from the Super Bowl and game day catering, an additional 300 tickets in Cowboys Stadium for the Super Bowl, tickets to a pre-game event adjacent to Cowboys Stadium, tickets to the Host Committee’s Media Party at the House of Blues in Dallas on Tuesday night, February 1, 2011, tickets to the Host Committee’s Gala at Billy Bob’s Texas in Fort Worth on Thursday night, February 3, 2011, and additional hospitality items.



Attached is an inventory of the Host Committee’s remaining Super Bowl XLV Game Day Ticket and Suite Packages that will go on sale to the public at the Host Committee’s event at Cowboys Stadium on Thursday, December 2 at 4:30 p.m. The packages are priced at the lowest permitted cost. Additionally, those people who purchase a package at this event will be entered in a drawing to win two (2) suite tickets to Super Bowl XLV. The drawing will be held at the end of the evening. Once all of the game day ticket and suite packages are sold, the Host Committee’s Sponsorship Program will conclude and the Committee will have no further access to Super Bowl XLV suites or tickets.



Also attached is an invitation to the December 2 event that we encourage you to share with your friends and colleagues. Please note that an RSVP is required for attendance at this event.



I invite you to review the enclosed inventory and to plan to attend the Host Committee’s public event in Cowboys Stadium on December 2, to purchase your game day ticket and suite packages to Super Bowl XLV, the most important sports event in the world in 2011.



Bill Lively