Monday, October 18, 2010
Green River Ordinance raises $41,000 for new album, to be recorded in 2011
They also coined the term “fartist”: when fan and artist become one.
FORT WORTH Fort Worth band Green River Ordinance has taken a fresh approach for their next album, which includes raising more than $41,000 from fans and including them in the creative process. This fall marks the band’s 10 year anniversary, and after years of ups and downs – including signing with Capitol Records and leaving the label – the band ultimately decided to venture off and do it their own way.
The band put the next album's fate in the hands of their fans. With the Ready. Set. GRO! Project on www.kickstarter.com, the platform helps the band raise money to bring about a special union between the artist and the fans – the “fartists.”
After setting a goal of $15,000, which the band hit on September 15, GRO has now raised more than $41,000. It only took two days for GRO to reach their initial goal, and the campaign lasted 30 days. They even received one single donation for $5,000.
The project was mainly set up so that fans could get involved. Options for those who donate money include writing a song with the band, getting their names on the credit page, and receiving an invite to recording sessions. The popularity and massive success of the project really took the band by surprise.
We talked with frontman Josh Jenkins and the band’s manager Paul Steele about the project and the new album.
Pegasus News: What gave you the idea to get your fans so involved with your next album?
“Come On” — Green River Ordinance
Josh Jenkins: We've always tried to brainstorm creative ways of involving our fans and allowing them to be a part of what we’re doing on every level. Once we saw how Kickstarter is being used to connect artists directly with fans, we were on board.
When the band left Capitol Records, did you have doubts?
Jenkins: Oh sure, with any decision that big, there are doubts. Capitol had been our home and we left some dear friends there. Through the whole process, we never lost faith in our fans and our relationship with them. The decision to leave had plenty of risks, but so did staying.
What do you think inspired people to contribute?
Jenkins: I think it was their belief in us as a band. We don't take it lightly that people contribute their hard earned money and time to us. We had a little bit of everything. It's going to be such a cool experience for us to interact with the fans through birthday calls and co-writes, etc.
How did you come across the idea for this project?
Kickstarter -- Green River Ordinance
Paul Steele: We have seen a lot of other bands do different things like this through Kickstarter, Pledgemusic, Sellaband, etc. The Kickstarter method seemed to be the most efficient and also the most direct way to maintain communication with the fans. If we were going to do something like this, we wanted to make sure it was done in the most effective, transparent, honest, and genuine way. We thought Kickstarter provided those capabilities. As far as the idea for the items goes, that was the band brainstorming things they felt fans would want, and also things they'd enjoy doing.
When can we expect the next album?
Jenkins: That's a great question. We have been spending a lot of time writing and are looking to start recording in the new year.
The Morning Passengers EP - Acoustic Sessions was released September 6, and an EP of cover songs from the '70s will be released towards the end of 2010. But the $41,000 project is all for their new album, to come in 2011.