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Friday, December 16, 2011
Urban Crust in Plano to get Mexican sibling called Urban Rio
Slated to open in spring 2012.
PLANO Nathan Shea, whose Urban Crust pizza spot is one of the first places that helped revive old downtown Plano, is opening a stupendous sibling one block over called Urban Rio.
The restaurant is part of a four-story complex that will also comprise a bar, caterer, and chef cooking-class/demo spot, and is slated to open in the spring. Break it down for us Eater-style, Nathan.
"The first floor is our new Mexican concept, Urban Rio," Shea said. "It'll be on the first floor, along with a catering kitchen for Urban Crust, and on the second floor, where we'll also have a bar. In the front, we'll have a gelato and coffee shop. The third floor is office space, and the fourth floor is an event space with show kitchen for weddings, meetings, cooking classes, and chef demos."
Doing Mexican food seemed like a good idea because there aren't that many options in the area, Shea said.
"There's not a similar Mexican food place around there, especially one that's not a chain," he said. "The only one is Aparicio's, and they closed the one in McKinney and are reportedly looking to sell the one in Plano."
The "Urban" part of the name is easy to grasp; "Rio" symbolizes their food and location.
"The Rio Grande is the border between Texas and Mexico, and we're right near the tracks for the DART rail, which is a terrific location," Shea said. "We'll be Tex-Mex, but we'll incorporate some dishes from other areas east, west, and north of the Rio. There are those people who are willing to pay a little more for an interesting dish, but we know that we also have to have the $7.95 enchiladas. On a certain level, it's all about the chips and salsas and margaritas."
The building will have a rooftop patio, which left a floor for other possibilities.
"I had this crazy idea that I could turn it into an event space where we could host wine tastings, chef demos, and breakout rooms if someone wanted to hold a business meeting," he said.
One of the most interesting things about the building is the way it's been carefully built around the old Plano Ice House, which Shea painstakingly renovated in 2010.
"That little building changed hands a few times -- it was a mailbox place before we bought it, and also Urban Oil & Gas, but it was the original Plano Ice House where you would go and pick up your blocks of ice with the tongs," he said. "We've got old pictures of it, and we'll incorporate them here. The whole second floor bar is going to be decorated in that kind of mode, with the photos and icicle lights hanging from the ceiling. We want to keep the history just like we did with Urban Crust."
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OEsophagus, anonymous:
That's an insanely ambitious plan. I like it.
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James Scott, verified:
This was a fantastic preview Teresa of quite an interesting concept. Thank you for posting.
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Teresa Gubbins, staff:
James Scott, i see that you are also doing your comment "Eater-style" - nice work
i can't quite grasp all the stuff they have planned, especially the gelato and coffee shop
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James Scott, verified:
It does seem a little weird, like they're having an identity crisis. Why not add a bookstore, arcade, and lube & tune while they're at it?
I'm not familiar with the area - are there not many retail establishments like coffee shops and bars already there?
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Teresa Gubbins, staff:
that downtown area has seen a renaissance in the past 5 years. it used to be mostly antique/furniture shops with only Jorg's Vienna and Kelly's Pub. then Fillmore Pub opened, followed by Vickery Park and Urban Crust and more recently Zanata.
people always say the area needs a coffee shop. there was one for a while, but it wasn't visible on the main strip, and it eventually closed. maybe this time will be the one
i think it's time for Jason Rice to weigh in
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Jason Rice, verified:
Falling down n the job, here.
There are actually two tune 'n lubes within 3 blocks of it.
It is a very ambitious project. The Sheas have really bet the farm on downtown. They put their money where their mouths are, to their credit. I hope the concept works, but I too think it maay be a tad scattered. But who in their right mind would have developed a three-storry hipster pizza place with a top floor ice bar? If it does, it is right in line with the downtown deelopment plan that will also see the eventual dissolution of Eisenstein's skate park.
Cafe Fusion was a nice coffee shop but no foot traffic so now it is a truly great little custom bakery. Joyce serves a great coffee there now, but it isn't much of a book reader / hipster hangout.
Ther WAS a little used book store next door, but their hours were always random and I cannot remember the last time I actually saw them. Hmm.
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TLS, anonymous:
I just met the chef, Ryan Olmos, and he is practically jumping out of his skin with excitement about this place. He mentioned a June opening.
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Drtimothywright, anonymous:
Any updates on opening?
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lhc071000, anonymous:
Sounds exciting and creative. Bf is going to work there and already got a job. Can't wait to see the place! And update so far that I know of is that it will open in a couple weeks in June.
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What do you think?