Friday, December 30, 2011
Coffee Dreamers of Texas in Fort Worth ditches risque outfits
Mom-and-pop learns the hard way that coffee sells better than sex.
FORT WORTH Coffee Dreamers of Texas, a Fort Worth coffee shop that opened last year touting the risque costumes of its female staffers, is foregoing the shtick to focus more on the coffee.
Owned by husband-and-wife Kim and John Holland, Coffee Dreamers opened with a campaign in which their female staffers would wear "Daisy Duke"-type uniforms that exposed their midriffs.
"The last thing we wanted to do was to offend anyone, so we've decided to tone down the outfit by having the baristas wear a shirt under the pearl-snap top which will cover the midriff," John said. "Instead of calling it a Daisy Duke type outfit, we'll refer to it as a 'country'-type uniform."
Holland says he particularly regrets the attention since they're proud of their coffee and relaxed atmosphere.
The outfits turned into a can of worms with some customers -- women, mostly -- complaining about the outfits. Other customers -- men, mostly -- called to ask about the "bikini baristas," baristas in G-strings, and etcetera. "They were misinformed and it got way out of hand -- we never intended to offend anyone with the uniform," Holland said.
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