Tuesday, February 15, 2011
Low Jeopardy numbers in Dallas-Fort Worth ratings hard to compute
Monday's biggest loser by far, NBC's The Cape, drew just 55,406 total viewers at 8 p.m.
Elementary my dear Watson. Your ratings were almost invisible for your big coming out party on Jeopardy.
Heavy publicity and the prospect of two all-time champs taking on IBM's Watson the computer failed to turn many heads in D-FW's Monday Nielsens. Watson's debut, against Ken Jennings and Brad Rutter, drew a scant 20,777 viewers to TXA21's 6 p.m. showing of Jeopardy. The previous Monday's conventional edition had 34,629 viewers. Hard to figure.
For the record, Watson shot to a big lead in the early going before settling for a first-place tie with Rutter on Day 1 of a three-day competition. Each racked up $5,000 in winnings while Jennings trailed with $2,000.
Monday's most-watched program, CBS' Two and a Half Men, had 339,359 viewers. The network's preceding 7:30 p.m. premiere of Mad Love managed 166,217 viewers to finish third in its time slot behind the second half hours of Fox's House and ABC's The Bachelor. But Mad Love plunged to fifth place among advertiser-craved 18-to-49-year-olds, also trailing The CW's 90210 and NBC's Chuck.
Fox's second episode of The Chicago Code ran third at 8 p.m. in total viewers while sliding a rung to fourth place with 18-to-49-year-olds.
Monday's biggest loser by far, NBC's The Cape, drew just 55,406 total viewers at 8 p.m. before the Peacock's Harry's Law perked up to 180,068 viewers to nip Fox4's 9 p.m. local newscast for third place. Harry's drooped to a distant fourth in the 18-to-49-year-old demographic.
In local news derby results, WFAA8 logged a 10 p.m. win in total viewers, with CBS11 a close second. But Fox4 edged WFAA8 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 comfortably ran the table at 6 a.m., with WFAA8 running fourth in both ratings measurements.
CBS11 swept the 6 p.m. proceedings; the 5 p.m. golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
Pegasus News Content partner - UncleBarky.com
Check out Uncle Barky's blog for his thoughts on how the cancellation of Lone Star affected Fox.