Wednesday, June 15, 2011
America’s Got Talent, The Voice help NBC run table in Dallas-Fort Worth ratings
NBC5 failed to close the deal at 10 p.m. despite a substantial lead-in advantage from the final 15 minutes of Voice.
NBC's twin knockout punch of America's Got Talent and The Voice made rival networks woozy Tuesday.
Talent opened by winning its 7 to 8 p.m. slot with 256,251 D-FW viewers. The first two-hour live edition of Voice then drowned out the 8 to 10 p.m. competition with 249,325 viewers. Both "reality competition" shows also were tops with advertiser-craved 18-to-49-year-olds, although Fox's 7 to 8 p.m. edition of Masterchef ran a close second to Talent. The made-for-TV cookoff may have been aided by the presence of two "Top 18" contestants from Dallas, 37-year-old Jennie Kelley and 33-year-old Ben Starr.
In local news derby results, NBC5 failed to close the deal at 10 p.m. despite a substantial lead-in advantage from the final 15 minutes of Voice. WFAA8 instead won in both total viewers and 25-to-54-year-olds, the principal advertiser target audience for news programming.
NBC5 won at 6 a.m. in total viewers, though, with Fox4 taking the gold among 25-to-54-year-olds. WFAA8 continued to struggle, running fourth in total viewers and in a third place tie with CBS11 in the 25-to-54 demographic. The ABC station lately has showcased its latest anchor tandem of incumbent Cynthia Izaguirre and newcomer Ron Corning during late night Dallas Mavericks post-game coverage. They'll also be co-hosting Thursday morning's Mavs parade through downtown Dallas. But so far the ratings needle shows no sign of moving.
CBS11 won at 6 p.m. in total viewers but Fox4 had the edge with 25-to-54-year-olds while CBS11 fell to a distant fourth. NBC5 and CBS11 tied for first in total viewers at 5 p.m., with the Peacock on top with 25-to-54-year-olds and CBS11 again an out-of-the-money fourth.
Pegasus News Content partner - UncleBarky.com
Check out Uncle Barky's blog for his review of the new TV Land series Happily Divorced.