Monday, March 14, 2011 , Updated 2:06 p.m., March 14, 2011
UPDATED: Thousands of live cockroaches will be featured on Dallas billboard today
Posted by Flickr user mattlemmon
DALLAS UPDATE: Come 1 p.m. today
at Mockingbird Station in front of the Angelika, a creepy-crawly billboard will be temporarily installed. Thousands of cockroaches -- live ones -- will be shaped into the word "E. coli" (how you do this, we don't know), as a billboard for bug-zapping company Terminix.
The point is that cockroaches can carry infectious diseases into homes. Says a press release: "The ad will provide commuters with a highly unique and visual reminder, pests are more than a nuisance, bugs can spread dangerous diseases."
It's being installed by the ad agency Publicis Dallas. The billboard is part of the agency's "Seeing is Believing" campaign. UPDATE:
It will be up at the Mockingbird DART rail station, located at 5465 E. Mockingbird Lane, from 1-6 p.m. today. The event will take place on private property in front of the Angelika, said Mark Ball, a DART spokesperson, via email. It "has nothing to do with DART's Mockingbird Station," Ball said.
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