Tuesday, May 17, 2011
Castle is again king in Dallas-Fort Worth ratings
And WFAA8 news is a willing subject, as it got itself back into the 10 p.m. newscast ratings race by besting arch rival CBS11 in total viewers.
ABC reaped most of the ratings glory Monday night with another two hours worth of Dancing with the Stars followed by its hottest crime drama, Castle.
Dancing drew 429,394 D-FW viewers from 7 to 9 p.m. while also prevailing by a lesser margin among advertiser-favored 18-to-49-year-olds. Castle then held steady with 346,285 total viewers but was nipped in the 18-to-49 demographic by CBS' competing Hawaii Five-0.
NBC again played mostly dead, running fourth across the board in total viewers with a lineup of the surprisingly renewed Chuck and the canceled The Event and Law & Order: Los Angeles. It was virtually the same result with 18-to-49-year-olds, with the second half-hour of Chuck and the first 30 minutes of The Event eking out third place finishes by beating CBS' comedy combo of the soon-to-be-officially canceled Mad Love and a Two and a Half Men rerun.
Capitalizing on Castle's nice-sized lead-in, WFAA8 got itself back into the 10 p.m. newscast ratings race by besting arch rival CBS11 in total viewers (283,954 to 207,771). WFAA8 had a lesser advantage over runner-up CBS11 among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
It otherwise was a dry hole for the ABC station. Fox4 won as usual at 6 a.m. in both ratings measurements while adding 25-to-54 golds at 5 and 6 p.m. CBS11 had the early evening news wins in total viewers.
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Check out Uncle Barky's blog for his thoughts on the start of the Mavericks-Thunder Western Conference Finals.