Tuesday, May 24, 2011
Arlington’s slogan “And the crowd goes wild” gets bad grade from Advertising Age
But it certainly isn't the worst one.
ARLINGTON Taglines are tricky. They toe the line of cliche, corny, and catchy. The best taglines can help a business or city succeed. The worst get it a spot on Advertising Age's "Worst of Tourism Marketing" list.
Arlington's "And the crowd goes wild" falls into the second category. Home to lots of crowd-pleasing locations like Rangers Ballpark in Arlington, Cowboys Stadium, Six Flags, and more, it joins about two dozen other cities singled out for their atrocious taglines. You can see Advertising Age's full list here, or keep reading for the worst:
- Gas, Kansas: "Don't pass gas, stop and enjoy It."
- Hooker, Oklahoma: "It's a location, not a vocation."
- Bushnell, South Dakota: "It's not the end of the earth, but you can see it from here"
- Weed, California: "Weed like to welcome you"
- Atlantic City, New Jersey: "Always Turned On"
- Algona, Iowa: "Home of the World's Largest Cheeto"
Dallas' slogan "Live Large. Think Big." didn't make the cut, though Dallas windmill-tilter Jason Roberts says "Think Small" is a better approach.
But it's apparently better than "And the crowd goes wild." Arlington's previous slogan was "Fun Central." Which is worse?
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