Friday, November 25, 2011
What’s Small Business Saturday?
It's another reason to support your local community.
Wedged after Thanksgiving and Black Friday and before Cyber Monday is Small Business Saturday. If it sounds as sentimental as Thanksgiving, it is.
This national movement created two years ago aims to bolster interest and revival in supporting small businesses across the U.S. The goal of this event is to increase revenue and shopping in local economies, thus promoting the ideas of creating jobs, boosting local revenue, and preserving neighborhoods. It was created by American Express.
By Flickr user Brian Koeller
Nearly 90 million people are expected to shop small on Saturday, said Small Business Saturday research expert Dan Houston. "To encourage consumers to shop at small businesses in their community, there will be live events in 15 U.S. cities (including Fort Worth) on Small Business Saturday," Houston said. "From holiday celebrations to block parties, these events will provide shoppers across the U.S. an opportunity to gather and show their support for small businesses."
But wait, Black Friday's big box retailers promise deep discounts and door-busting deals on the latest must-have items of the season. Why would you forgo the chance to line up at 3 a.m. for the possibility of snagging that flat screen television you and thousands of other people have their sights set on?
The idea behind Small Business Saturday is that thinking small makes a big difference. Hit hardest by the recession, small businesses are the little engines that can. Local merchants and smalls businesses are vital to the nation’s economic recovery overall. If we’re talking grand schemes and big pictures, a neighborhood’s survival could depend on the money spent by consumers on a local level. The money spent in the community returns itself through taxes, payroll, and employment.
Participating in Small Business Saturday means skipping national chain stores that day. Organizers suggest you shop smaller stores, the ones where you might buy gifts you actually have to think about. Fort Worth’s Sundance Square is participating in Small Business Saturday for the second year.
"These events will provide shoppers across the U.S. an opportunity to gather and show their support for small businesses," said Houston.
So instead of waiting for a change that isn’t going to come this year, why not start here on your proverbial Main Street with those hypothetical moms-and-pops? Start with you and me.
Pegasus News Content partner - The Assignment Desk, DFW