Tuesday, October 4, 2011
Dallas-made iPhone app tracks dates and hook ups
It's essentially a little black book on your phone.
DALLAS Hooking up. Playing the game. Chasing tail. These naughty acts are the inspiration behind a Dallas company's iPhone app, Hook Book.
Serving as a digital “little black book” for people of any sexuality, Hook Book stores phone numbers, contains a photo vault so that unmentionable pictures can be stored in one place, and lets users rate their partners' body, face, and personality. It even has a section to log “events,” such as the time and date of a hookup, with a baseball diamond where users can drag their finger around the bases to indicate how far the date went. As in: First base, second base, and so on.
Apparently, those things can be hard to remember.
The North Texas residents who created Hook Book were prepared for the app to stir controversy. “That's the world we live in today, whether they like it or not,” said Kace Phillips, 25, one of the founders of the app, which was created under the Dallas company name Anonymous Apps. He's careful to point out that the app is not exclusive: It's for any sexuality or sexual preference.
“If somebody wants to be promiscuous, I don't have a problem with that,” he says. “If people are going to do it anyway, why not help them out, I guess?”
As of last week, 1,200 people had downloaded Hook Book. It's offered at a “fremium,” which means that the app is free to download from iTunes and comes with two contacts – or “hooks,” as Phillips referred to them. Users can purchase two additional hooks for 99 cents or get unlimited hooks for $4.99. (Depending on your level of promiscuity, that $4.99 could be a deal.)
Phillips and a few friends laid down the idea while at a bar, drinking and discussing who they should text to join them. “It was always kind of a pain to thumb through your entire contact book, especially with a few drinks in you,” he said. “Girls – whether they were hook up friends or girls who were fun to hang out with – I wanted all of those girls in one place.” Phillips and his four business partners approached Addison-based developer Mozign in February 2011, and the app dropped (its drawers) this fall.
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In the future, Phillips wants to add “badges” to the app. Such as: The first hook logged in the app could be called the Steve Carell, named for the actor in the movie The 40-year-old Virgin. Users with five hooks who are at least 10 years older could get the Ashton Kutcher badge. The names are still not finalized, Phillips said.
Developing Hook Book is a full-time job, and it's one that Phillips said he's devoted to. “We really want to make sure that she grows up to be a good one,” he said.