Thursday, January 26, 2012 , Updated 4:27 p.m., March 1, 2012
UPDATED: Cowboys Stadium to become opera venue
That's right: Spectators can grab a hot dog and settle in for night of opera in Jerry's House.
For the first time in North Texas, an opera will be shown in the middle of a football arena. Officials from the Dallas Opera and members of Jerry Jones' family announced Thursday that a free show of Mozart's opera The Magic Flute on April 28 could potentially bring sports fans and arts fans under the same (big) roof at Cowboys Stadium.
About 7,500 seats at the mega-complex will be opened at 6 p.m. April 28, and spectators can watch The Magic Flute simulcast on the large screen while it's performed at the Winspear Opera House in Dallas.
[UPDATE: The opera reports that a whopping 21,000 seats have been requested, including from some people who live in Canada. Their data shows that 93% of the people who requested tickets haven't bought tickets with the Dallas Opera before. In effect, it seems this event is targeting people who are brand-new to the opera, just as opera officials had hoped.]
The Cowboys Stadium television screen stretches from the 20 yard line to the 20 yard line, making it one of the biggest in the world.
"If you think you can't see it, you've got another thing coming," joked Charlotte Jones Anderson, daughter of Jerry and Gene Jones and executive vice-president of brand management and president of charities.
The fusion of opera and football helps fulfill Jerry Jones and his wife Gene Jones' vision that Cowboys Stadium would be a sports venue and an art house. And it also helps the Dallas Opera get the lofty art form "off its pedestal," said Keith Cerny, general director and CEO of the Dallas Opera. He hopes it will expose more people to opera and to convince newcomers that spoken theater can be fun.
On April 28, parking as well as admittance into Cowboys Stadium will be free. Concessions stands will be open, and perhaps in another first, spectators will be able to enjoy an aria accompanied with an ice cold beer and a hot dog.
The simulcast is not the Dallas Opera's first, as they've shown past performances in smaller venues, such as Annette Strauss Square in the Dallas Arts District. But it is certainly the largest screen, and likely the grandest venue, that the Dallas Opera has simulcast a performance.
The opera will bring its own sound system, as Cowboys Stadium's set-up isn't designed for opera. The screen will show subtitles since The Magic Flute is in German.
"We want to make sure as many people as possible can enjoy it," Cerny explained. "Just because it's opera doesn't mean people have to think of it as an intimidating performance."
Reserve seats here.
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