Friday, July 13, 2012 , Updated 1:17 p.m., October 29, 2012
UPDATED: New food truck park off I-35E in Dallas opens this week
It's free for food trucks to park at the park.
DALLAS A new food truck park in Dallas is opening in the business district near Mockingbird Lane and I-35E. Called Ambassador Row Food Truck Park, the trucks will serve from a grassy area in front of a building owned by U.S. Food Trucks.
Inside U.S. Food Truck's building is a commissary for on-the-roll chefs. So it made sense to set up a lunch and dinner spot right outside, said Michael Rangel, president of U.S. Food Trucks. The park will have four to six food trucks at a time and will serve lunch Wednesday through Friday from 11 a.m. to 2 p.m. and dinner on Thursday, Friday, and Saturday.
The facility will open the third week in August.
[UPDATE: The facility soft-launched in October, and the official grand opening is Friday, November 2 from 4-8 p.m.]
“We thought it was a great location for us,” said Rangel. “With the oak trees providing a bunch of shade, the grass, and room for a playground, it just kind of became ideal.”
They're following in the footsteps of their San Antonio-based partner Cruising Kitchens, which – like U.S. Food Trucks – builds and leases food trucks. But Cruising Kitchens went a step further to build a food truck park on their property for all their vendors, and Rangel ran with the idea with his Dallas company.
The food truck park will give preference to trucks created or leased by U.S. Food Trucks, but other trucks can also set up shop, Rangel said. It's free for food trucks to participate. U.S. Food Trucks only stands to make direct profit from evening alcohol sales in the park.
Keeping a revolving door of trucks with a variety of cuisines is key to the park's success, Rangel said. “One of the things we notice is [food truck parks] start off really good, and then they die off because it's the same exact food trucks.”
The first food truck park inside the city of Dallas, which was just announced this week, is Dallas' Heritage Village's new Cedars Food Park. Fort Worth also has two food truck parks: Cowtown Chow Down and Fort Worth Food Park.
Shannon Sutlief contributed to this story.
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