Thursday, June 28, 2012
Whataburger adds salad to menu, pushes low-calorie focus
Menu has a new category called "550 Calories Or Less."
Whataburger has added -- OMG -- salad to its menu and has rejiggered the menu board to emphasize its low-calorie offerings. Ha, take that, In-N-Out. Hadn't thought of that yet, had you?
The new menu goes into effect Monday, July 2.
And, drumroll, the salads are:
- Apple & Cranberry Chicken Salad with Romaine lettuce, dried cranberries, fresh apples, and shredded cheddar cheese, topped with grilled chicken or a Whatachick'n Filet
- A classic Garden Salad
They currently have a "garden salad" listed on their menu, as well as a grilled chicken or chicken strip salad -- which is basically the chicken on top of the abovementioned garden salad.
According to a Whataburger spokesperson, "The existing Garden Salad includes a Romaine blend, iceberg lettuce, and grape tomatoes, while the new Garden Salad includes a Romaine lettuce, grape tomatoes, shredded carrots and cheddar cheese." So there's the difference.
They'll also offer two low-fat dressings: Honey Pepper Vinaigrette and Herb Vinaigrette.
Other additions include Grilled Chicken Melt, a grilled chicken sandwich with grilled onions, poblano and red bell peppers, and Monterey Jack cheese; and a Grilled Cheese on Texas Toast on the kid's menu.
The menu board will include a "550 Calories or Less" section with the salads and other items already on the menu that fall beneath the 550-calorie mark, including the Whataburger Jr. with Bacon & Cheese (400 calories), Double Meat Whataburger Jr. with Cheese (470 calories), New Grilled Chicken Melt (460 calories), Grilled Chicken Sandwich (510 calories), Chicken Fajita Taco (420 calories), and Whatacatch Sandwich (450 calories).
Also some breakfast items: Cinnamon Roll (390 calories), Bacon & Egg Taquito (380 calories), Bacon or Sausage Biscuit (350 to 540 calories), Egg & Cheese Biscuit 450 calories), Biscuit & Jelly (340 calories), Egg Sandwich (310 calories).
The rest of the menu is being simplified in "Burgers," "Chicken," and "Breakfast." Whataburger Director of Marketing Rich Scheffler said that the changes will make the new menu easier to navigate.