Zenzero Bakery in Coppell will specialize in St. Louis’ gooey butter cake

by Teresa Gubbins

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Plus a serious coffee program with one of those fancy La Marzocco espresso machines.

DALLAS — Zenzero Bakery is a labor of love from baker Ginger Lindsay, set to open in a storefront in Coppell in late spring. Along with the pastries and treats that Ginger bakes, it'll feature one of those stunning La Marzocco espresso machines currently seen at Oddfellows and at Cuvee Coffee inside Good 2 Go Taco.

Ginger, who grew up in St. Louis and moved to Texas in 1983, has already been through a couple of notable careers at Pizza Hut, Southland Corp, and at her own executive recruiting firm. But she always loved to bake.

"My mother cooked, my grandfather was a chef, my daughter-in-law is a chef," she says. "Three years ago, we had a big family reunion in St. Louis where we did a Thanksgiving dinner; I was driving home with my husband and he said, 'You really liked that.' I'm happiest in the kitchen."

She went to the Culinary School of Fort Worth, where she graduated as a pastry chef in December, but she'd already started baking pastries to order for family and friends.

"I got a bunch of orders -- people began asking if I was doing anything for Valentine’s Day, Easter, etcetera," she says. "You get on that train and it isn't stopping."

Her signature item is something well known in St. Louis: the gooey butter cake.

"In St. Louis, it’s THE breakfast thing -- it’s very rich, very delicious, very buttery," she says. "It's a little square, dusted with powdered sugar; it tastes like a chess pie. I also make a good cheesecake."

In the morning, their key item will be the gooey butter cake, but she'll also do eclairs, crumb cakes, blueberry streusel muffins, homemade Danish, giant cinnamon rolls, and Greek yogurt with granola made in-house. At lunch, there'll be a soup of the day, entrée salads, and a trio of paninis, plus grilled cheese and PB&J sandwiches for kids.

"The sandwiches will change based on the season," she says. "We're not going to have a ton of menu items, it'll be very light, locally-sourced produce whenever we can, and very fresh."

Her husband Rick encouraged her to have good coffee, and that's how she ended up with a La Marzocco machine.

"Rick is an espresso freak and he was insistent that we have great coffee," she says. "All of our drip will be French press. We are partnering with Oak Cliff Coffee Roasters, they're going to roast all of our coffee beans, so we ordered our La Marzocco through them."

Zenzero -- which means "ginger" in Italian -- will also offer cookies, brownies, a cupcake of the day, whole cakes, and cake balls.

"I really like cake, and my cakes are all from scratch," she says. "The butter cream is Italian butter cream, no Crisco. I like to make people happy with my baking."

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