Friday, May 4, 2012
Photos: Texas’ first Bloomingdale’s Outlet is open in Dallas
The New York rep calls Dallas a "pretty fashionable city."
When it comes to fashion and shopping, Dallas could be considered the best in the state, or even the region. But we didn't have New York-based Bloomingdale's until now.
The first Bloomingdale’s Outlet in Texas -- and one of only eight in existence -- opened at The Shops at Park Lane Thursday. Nestled in a 25,000 square-foot space, it is not your typical outlet store. While some off-price stores tend to have cramped quarters and potential for chaos, this store boasts high ceilings and stark walls. It's decked out in cool hues and a checkerboard patterned floor. Store departments are marked with subway-esque signage, and there is ample space to move around. Personal shoppers are an added plus.
Customers can expect to find brands such as Michael Kors, Taryn Rose, and Helmut Lang, all at a discount of 40% to 60%. Even better, clothes found in the outlet stores are “wear now, right on season,” said Arnold Orlick, senior vice president of outlet stores. So don’t expect to find last season’s leggings.
Why not a full-scale Bloomingdales? Everything is not bigger in Texas, it seems. “It is much more complex to build a 200,000 square-foot store, rather than a 25,000 square-foot store," said Orlick. "It becomes much more complex, much more costly. This is certainly a much easier way to enter the city.”
Orlick doesn’t expect to make a momentous change to the Dallas fashion scene with the debut of Bloomingdale's Outlet. “Texas, particularly Dallas, is a pretty fashionable city. So it’s not going to change what they wear,” he said. Conversely, the debut of Bloomingdale's Outlets onto the Texas scene may force the competition to step up its game.
A second Bloomindale's Outlet location will open later this year in Paragon Outlets Grand Prairie.
Pegasus News Content partner - The Assignment Desk, DFW
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