Monday, May 7, 2012
Kroger opens new model store in old Elliott’s Hardware space
First one in the Dallas market.
The store, which has 73,000 square feet, has features that make it more like a Whole Foods or a Central Market than a regular supermarket. That includes a big commitment to Texas-grown produce; more than 100 USDA-certified organic fruits and vegetables; and a bulk-food area with more than 100 bins of nuts, granola, seeds, snack mixes, spices, teas, and nut butters.
A large prepared-food area includes a Boar's Head sandwich shop as well as chef-prepared entrées, vegetables, and salads. There's also a sushi counter and a tortilleria that puts out five flavors of tortillas. A salad bar area has soups, olives, and antipasta, and there's a cheese shop with more than 100 cheeses. (It is not, however, a Murray's cheese shop, the prestigious New York cheesemonger with which Kroger has a partnership. According to Kroger VP Gary Huddleston, the partnership limits the number of Murray's in a market, and Dallas-Fort Worth already has three: at the store on Mockingbird and Greenville, in Irving, and in Fort Worth.)
At the entrance, there's a Starbucks shop, which has its own designated parking.
The store has initiated a big recycling program and will install electric vehicle charging stations later this year. Lights in the frozen food area go dim when there are no customers, lighting up when they detect movement.
The store boasts a number of new design elements including a "squared-off" produce area that's more open and easier to see in one stroke. The checkout area has a new separate section dedicated to smaller orders.
North Texas has one other Fresh Fare store in Fort Worth, near TCU. The closest Kroger to this store is about 3 miles away on Cedar Springs, said Kroger spokeswoman Kristal Howard.
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