Thursday, May 17, 2012
Taco Bueno of Farmers Branch looking to find a buyer
Wouldn't you like to own your own national taco chain?
DALLAS Taco Bueno, the national fast-food taco chain based right here in Farmers Branch, is on the market. Perhaps having heard that tacos are hot right now, its owners Palladium Equity Partners have put it up for sale and hired an advisor to help find a buyer.
According to Reuters, this isn't the first time Palladium has tried to sell Taco Bueno. But 2012 is a new day, and with the likes of Good 2 Go Taco, Torchy's, and Rock and Roll Tacos opening at LaGrange, not to mention blogs like Taco Trail, it would seem that the taco category could not be hotter.
Taco Bueno has 190+ locations in Texas, Oklahoma, Louisiana, Arkansas, New Mexico, Kansas, and Missouri. So, were you to buy it, you'd have all your meals covered, assuming you limited your travel to states surrounding Texas.
But there are many other benefits to buying Taco Bueno:
- The Doritos Taco. This novelty item has received oodles of attention. It's a regular beef taco -- lettuce, tomato, cheese, reduced-fat sour cream -- but made in a shell that's magically fabricated from Nacho Cheese Doritos. This irresistible concoction combines all the greatness of a fast-food taco with the orange-fingered joys of a Frito-Lay product. Oh dear, hang on, that's not Taco Bueno -- it's Taco Bell. Oopsy.
- Margaritas. Very few fast-food places sell any kind of alcoholic beverage, so it's a bonus to find one that will. Fast food definitely goes down better with a cocktail. And of all cocktails, what better than the margarita, on the rocks or frozen, in regular flavor or strawberry. Bravo to Taco Bueno that, along with your taco and nachos, you can get margaritas, too. Oh wait a minute -- that's Taco Cabana. Doh.
- Meat that's natural. It's a comfort to know, should you order a menu item made with meat, that the meat isn't all shot up with antibiotics like they do on factory farms. The use of antibiotics have become a bit of a cause celebre lately. But you can trust that the meat is naturally raised in your beef burrito at Taco Bu-- oh snap, that's Chipotle Mexican Grill.
- Mango salsa. There's nothing wrong, exactly, with Taco Bueno's "Original Red" salsa. True, it's been said that their salsa tastes like doctored-up ketchup. But before you start coming down too hard, keep in mind that, beyond the standard salsa, there is mango salsa, made with fresh chopped mango -- a salsa alternative that takes courage and innovation. Unfortunately, that mango salsa is by -- Qdoba.
Anyway, if you're in the market, Palladium is ready to talk. They acquired Taco Bueno in 2005 from another private equity firm, Jacobson Partners. Founded in 1967, Taco Bueno was previously owned by CKE Restaurants, owner of Hardee's and Carl's Jr. Poor dears, they've really been around the block.
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