Monday, November 5, 2012 , Updated 2:53 p.m., November 9, 2012
UPDATED: Pearl Cup needs $30,000 to roll out new coffee truck
They're still planning on opening a bricks and mortar store in Richardson before the end of the year.
DALLAS Quaint Henderson Avenue coffee shop Pearl Cup wants to open Dallas' first coffee food truck. Or rather, coffee van. The local shop is asking for $30,000 on indiegogo so they can take their signature Pearl Latte on the move.
The van would be saddled up with a La Marzzoco coffee machine. They also plan to serve sandwiches and breakfast.
They've got until December 31, 2012 to raise $30K. They're offering perks like putting your name on the side of the truck for a swift $1,000. A gift of $5,000 will get you a private coffee party, which sounds ... caffeinated.
The Pearl Cup has locations on Henderson Avenue and on St. Paul in downtown Dallas. If the coffee truck comes to fruition, it'll roll "to McKinney, Allen, Fort Worth or Arlington. At your work. Your school. Maybe even your house," according to their online campaign. Coffee, coffee, everywhere!
UPDATE: The co-owners of Pearl Cup, Carlene Saelg and Rita Davis, picked indiegogo as their fundraising platform because it allows them to collect money even if they don't fundraise the full $30,000. (Or, for the positive thinker: "If it's a smashing success, we'll have more than the $30,000," Saelg said.)
Help Fund the Pearl Cup Coffee Truck!
She knows the demand is there. "We know Dallas wants this," Saelg said. "We’re asked all the time to please deliver our coffee. Folks just can’t get to our limited locations, and if we were mobile, we could reach so many more people."
The plan for the coffee truck isn't to compete with food trucks but to offer a new service -- coffee on wheels. In the winter, the menu will include chili and cinnamon rolls, a cute combination of foods that Davis' grandmother used to make.
As for the Pearl Cup in Richardson, it is still coming, but permitting delayed their opening. Saelg said she hopes to have the doors open "around Christmastime."
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