Wednesday, November 7, 2012
H. Bloom flower delivery plants its roots in the Design District
It's affordable, so every occasion can deserve flowers.
DALLAS Nothing spruces up an interior space like an arrangement of fresh florals, so it’s only fitting that H. Bloom, a web-based floral delivery service, would put roots in the Dallas Design District, a neighborhood of shops dedicated to beautifying spaces. A budding tech startup, H.Bloom is an online subscription-based floral delivery service designed for corporate and consumer customers alike.
Based on your preferences, H. Bloom will deliver luxury arrangements or plants right to your doorstep on a weekly, bi-weekly or monthly basis. They also offer a one-time gift option. Whether your style is classic, contemporary or exotic, H. Bloom has you covered. The company takes an artistic approach to designing arrangements, making it a great fit for the Dallas Design District where well designed pieces are what it’s all about. Arrangements are crafted according to seasonality and customer preferences so that one one is fresh and unique.
More the do-it-yourself type? No problem. H. Bloom offers an “arrange it yourself” option, which includes delivery of loose stems that you can then style to your own preference. To help you out, each week, H. Bloom posts videos of a designer showing suggestions on how to arranging your stems. Now that’s pretty cool. I’m definitely going to have to try it out.
With options starting at just $29.99, the service is affordable to boot. Even better, delivery is always free.
So how do they keep costs so low? H.Bloom’s head of engineering is literally a former rocket scientist. He devised technology that allows the company to keep costs low and pass those savings on to its customers. You don’t have to be genius to know that is a darn good business model!
Dallas is the fifth market for the quickly growing company which was only founded in 2010. It also operates in New York, Washington D.C., Chicago, San Francisco. “We are thrilled to open H.Bloom for business in Dallas, and consider our fifth city launch a huge milestone for a company that is less than two-and-half-years-old,” said Bryan Burkhart, CEO and co-founder of H.Bloom. “With Dallas’ large base of Fortune 500 companies and consumers who have an eye for the finer things in life, we expect the market to perform extremely well.”
If my enthusiasm for this company is any indication, I suspect Mr. Burkhart will be proved correct and Dallas will be a great location for their company!
Remember, their Design District location isn’t retail, so don’t try to stop in to buy some flowers! Instead, make your order online at www.hbloom.com.
Pegasus News Content partner - Dallas Design District Daily
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