Friday, November 16, 2012
Walmart offers “guarantee” events on Black Friday to ensure customers get hot-ticket items
For one hour, patrons are guaranteed an iPad even if supplies run out.
The retail giant Walmart hopes to help make it a happy holiday shopping for all early bird shoppers next.
On Friday, Walmart will unveil their Black Friday prices on hot holiday item gifts. The information was shared with customers on Walmart.com, its Facebook wall and mobile app, and the retailer’s Black Friday circular, and deals will be available during three events starting at 8 p.m. on November 22.
In addition to offering low prices on the season’s top gifts, Walmart will offer wishlist items like the Apple iPad2 during a special one-hour event on Thanksgiving.
“We know it’s frustrating for customers to shop on Black Friday and not get the items they want,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “This year, for the first time ever, customers that shop during Walmart’s one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price.”
One-hour guarantee: Due to the large quantity of product already secured, Walmart guarantees that customers who are inside the store and in line between 10 and 11 p.m. local time on November 22 can purchase the following electronics at special low prices:
Apple iPad2 16GB with Wi-Fi – $399 plus get a $75 Walmart Gift Card
Emerson 32” 720p LCD TV – $148
LG Blu-ray Player – $38
If any of these items happen to sell out before 11 p.m. local time, Walmart will offer a Guarantee Card for the item, which must be paid for by midnight and registered online. The product will then be shipped to the store where it was purchased for the customer to pick up before Christmas.
This year, Walmart will be kicking off its in-store specials at 8 p.m. on Thanksgiving Day, followed by its big electronics event at 10 p.m. and a weekend full of savings starting at 5 a.m. on Friday, November 23.
“No matter our customer’s shopping preference – whether it is to stay up late or shop early – they will find amazing low prices on the broadest assortment we’ve ever offered,” added Mac Naughton.
A few of the top items available in store, while supplies last, include:
8 p.m. on November 22: Gifts for the Entire Family – Toys, Gaming, Home and Apparel
Wii Console – $89
Top Toys of the Season: Leappad 1.0 Learning Tablet ($65) and Furby ($45)
Hundreds of DVD and Blu-ray movies such as Brave, The Amazing Spiderman, Hunger Games ranging from $1.96 to $9.96 each
Better Homes and Gardens 700-Thread Count Sheet Set – $19.96
10 p.m. on November 22: The BIG Event – Brand Name Electronics includes:
HP 15.6” Laptop with 4GB and 320GB hard drive – $279
Samsung Smart ST195 Digital Camera – $99
Beats by Dr. Dre Headphones – $179.95
Nook Color 8GB Tablet – $99
5 a.m. on November 23: Caffeine Not Needed – Savings on Gifts from Jewelry to Tires
$100 Walmart gift card with the purchase of select smartphones such as the Samsung Galaxy S III, Droid RAZR M by Motorola and HTC One X
Goodyear Tires ranging from $59 – $99 each
5” Pre-Lit Harrison Christmas Tree – $20
Better Homes and Gardens Deluxe Recliner – $199
The retailer’s long-standing ad match guarantee will also be in effect on Black Friday. This allows customers to match the price of any local competitor’s printed ad for an identical product right at the cash register.
Map your Black Friday savings: Starting November 19, to help customers prepare and navigate the big event, a Black Friday local store map will be available to view and print on Walmart.com and local Walmart Facebook pages. Also, for the first time, customers can view an interactive local store map on their mobile phone via the Walmart Mobile App, enabling customers to click on items to see the price, product description and location in the store.
Black Friday specials & more online: Customers can get a jump start on shopping from the comfort of their homes with a two-day online-only event on Walmart.com starting early on Thanksgiving Day and extending through Black Friday. Walmart.com shoppers can choose free shipping to home on eligible $45 orders with Home Free or free store pickup with Site To Store and also use Pay with Cash. Savings on hundreds of the hottest gifts include:
Ematic 7” Tablet Android 4.0 1GHz, 4GB – $49
Dsi XL Ultimate Bundle – $129
Razor A Kick Scooter, Multiple Colors – $25
In addition to these online-only specials available to anyone, newly-introduced this holiday, customers who sign up for email at Walmart.com, like its Facebook wall or download the Walmart Mobile App, will be among the FIRST to get early access to special deals and information.
In fact, these customers will receive exclusive, early access to purchase select Black Friday “store” items directly online at Walmart.com and via the Walmart Mobile App hours before they are available in stores.
Pegasus News Content partner - North Dallas Gazette