Saturday, September 8, 2012
Dallas mother/daughter duo’s floral decoration stem from the chic
Design District's Nova Collection brings authenticity to faux florals.
DALLAS Tamara Taylor has been beautifying Dallas homes and businesses since 1993, one stem at a time. Principal floral designer and owner of custom artificial floral design company, Nova Collections, Tamara has a unique gift for taking a client’s direction, understanding what they want, and turning it into a piece they love.
Nova Collections is one of many artificial floral designers in the Design District, but it has found a way to stand out from its competition by offering a niche look to its product. “We specialize in the fresh cut look,” says Tamara. “We want our arrangements to look like you just got them from the florist.”
Tamara patterns her designs after mother nature to make their arrangements look as real and authentic as possible. You won’t find teal flowers or other silks that can’t be reproduced in nature. I have to say, they had me fooled! Tamara showed me an arrangement with roses that I would have sworn was real until I touched it.
She can even mimic the look of real water in a vase. The “water-look” arrangements, as she calls them, are some of Nova Collections’ best sellers.
Another special feature that defines the Nova Collections look is the element of surprise. “I like to think outside of the box and incorporate lovely little surprises into each of my arrangements,” says Tamara. For instance, Tamara will nestle a glimmering amethist cluster into the base of an exotic orchid arrangement or anchor a vase with crushed calcite for a unique, yet romantic look.
Tamara is no stranger to Dallas’s custom floral scene, or the Design District for that matter. Prior to owning her own business Tamara worked for eight years at San Lorenzo, a Design District showroom that is no longer in business. She broke out on her own in 2006, opening Nova Collections, named for her daughter, Nova, who has been her mom’s assistant since she was young and now manages the business.
This spring, Nova Collections moved from their space in the International on Turtle Creek to cozy warehouse just West of Riverfront Boulevard on Cole Street. They were previously located in the building that now houses The Kitchen Source on Slocum Street. “We’re excited to have more space, and very pleased that the move didn’t do anything to impede traffic,” says Tamara. “We are very lucky to have a loyal client base who follows us wherever in the Design District we go!”
The showroom is immaculately styled and shows off a diverse array of Nova Collection’s silk floral arrangements. The long, narrow space weaves you in and out of beautiful vignettes, highlighting the diversity of size and style they can produce.
The mother/daughter duo has settled right into the new space and is busy making preparations for their busy holiday season. Preparations have already begun for Christmas and they’ll be starting on holiday installations as early as Halloween.
“We’re glad to be in our new space,” says Nova. “It really feels like home, as it should since we’ll be practically living there the next few months!”
Pegasus News Content partner - Dallas Design District Daily
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