Tuesday, September 18, 2012 , Updated 12:02 p.m., September 19, 2012
UPDATED: “Glampers” waiting for iPhone 5 kicked out of Knox Street camp
They're still first in line, but they were asked by police to relocate.
DALLAS On Monday, a few business colleagues set up camp at 5 a.m. on the sidewalk beside the Knox Street Apple store in order to get their hands on Dallas’ first iPhone 5s, set for release Friday morning.
By Tuesday evening, they were asked to leave the area by Dallas Police.
This wasn't just any campsite -- it was a "glampsite," lived in by members of the company Black Book Ink who were "glamor camping" in front of the Apple store. Knoll and Missoni provided side chairs and accents, and the Black Book Ink team on Monday and Tuesday continued its daily routine, even taking on meetings with clients at the high-end conference/dining table.
The group worked remotely in their sidewalk mansion for about a day and a half before they were asked to leave.
Black Book Ink’s founding partner and Chief Strategy Officer Sabrina Dee said that the company had called the city prior to setting up and were in compliance with all city regulations. The glampers have retreated to Hotel ZaZa's photo loft, where the hotel has set up another luxury campsite. They are staying there for free.
"While obviously disappointed," Dee said, "we had no choice."
Black Book Ink maintains its first-place spot in line. During daytime hours, the company plans to stay on-site by the Apple store throughout the remainder of the week, continuing their Facebook and Twitter campaign.
They beat Justin "iJustin" Wagoner, who has regularly been first in line at the Knox store. “This year, he’s fourth,” Dee said.
The team will certainly be on location Friday morning for the release of the iPhone 5. "We have some fabulous things planned for our fellow friends in line," Dee said.
Original story [while the glampers were still on-site at Apple]:
Glamping is a trend Dee said has taken storm in New York, where luxurious yurts, safari tents, and even pop-up chalets trended over the summer.
Posted on a plush couch beneath a luxurious canopy provided by Eleven 11 Design, the glampers are able to continue working normally in their sidewalk mansion, between the sleeping, working/dining, and lounging areas. With glossy hair in stylishly messy ponytails and clad in fitted exercise gear, the staff is the very picture of the digital age’s relaxed and invigorating creative workplace.
A host of local businesses have provided fresh meals, and Forty Five Ten plans to bring daily green juice from Le Jus so that Black Book Ink’s staff can maintain their healthy lifestyles. “We’re juicers, so that’s a big deal. There’s also been a personal trainer from Equinox here every morning,” Dee said.
The iPhone 5’s 1080p video, increased speeds, and built-in Facebook and Twitter apps appeal to a digital design group, and Dee said the technology is critical to her fast-paced, on-the-go business. She adds that each of her employees will be purchasing a phone on Friday, and she emphatically specified that no one will be reselling.
“Apple has been amazing. They helped us learn where and how we could set up, and there’s WiFi, so we never have to stop working. We’re on the go a lot anyway, so with our iPhones, we’re always connected,” Dee said. As she spoke, she checked her phone. (“Oh, great! Sal’s Pizza just emailed to say they’re bringing lunch!”)
Black Book Ink intends to tweet the extent of their urban camping adventures on Twitter (#GlampiPhone5) and Instagram.