Tuesday, April 9, 2013
‘Don’t mess with Texas’ gets a reboot with new songs, dancing trash cans
And also Bugs Bunny!
I am a born-and-bred Texan, but spent nearly 15 years of my adulthood in the Midwest. I cannot tell you how many times I had to explain to people that “Don’t mess with Texas” is an anti-litter campaign, and not just a bunch of puffed-up bravado about our toughness. (Though we are very tough. Do not try us.)
The litter-busting initiative by the Texas Department of Transportation, which launched in 1985, got a reboot on Tuesday with brand-spanking-new red, white and blue trash barrels, plus new ditties by Texas musicians Bob Schneider and Grupo Fantasma.
According to TxDOT, an estimated 1.1 billion pieces of trash get tossed onto our Great State’s roadways every year. “We want to remind all Texans and visitors that trash belongs in a trash can and not along our roadways,” TxDOT executive director Phil Wilson said in a news release.
The official campaign kick-off with Bugs Bunny and sneaky dancing trash barrels, which is fantastic. (The trash barrels were actually members of the Dance Theatre of Arlington.) Check it out:
Don't mess with Texas 2013
And for a dose of nostalgia, here is one of the original “Don’t mess with Texas” commercials, featuring Dallas Cowboys stars Randy White and Ed “Too Tall” Jones.
Randy White & Too Tall Jones
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