Monday, April 15, 2013
Texas Dream Cruise aspires to be biggest car show in the U.S.
Join the gang at FC Dallas Stadium on June 29.
FRISCO Everything is bigger in Texas, as the saying goes, and that includes car shows.
The Texas Dream Cruise is attempting to become one of the biggest single-day car shows in the U.S. when it's premieres at FC Dallas Stadium on June 29. Organizers have been planning the event since 2011 in an effort to have the best show possible in their first year.
"I'm from Michigan, and up in Detroit they have a show called the Woodward Dream Cruise that brings in more than a million people each year," said Rob Mashigian, executive director and co-founder of the event. "I thought we could do something like that down here, and once I started poking around and talking to friends and family I found that people share my excitement and vision."
Mashigian teamed with Rick Fletcher, who's involved in several nonprofit organizations in the city and surrounding areas. Once the duo started planning the event, they received more support from the community as well as city leaders, whose approval they obtained in early 2012 to host the event.
Organizers expect the event, which takes place from noon to 5 p.m., to bring in thousands of cars and tens of thousands of spectators to Frisco. They hope to eventually make it one of the largest one-day events in the state, with a 10-year plan to eventually bring in as many as 400,000 spectators.
"We wanted to do this thing right, and to do that we decided to push our first event back a year," Fletcher said. "This will eventually be one of the biggest events of its kind in the nation. We're going to make sure of that."
Mashigian added that he and other organizers have already contacted car shows and clubs from across the state to ensure a large turnout.
"We don't want to compete with the other car clubs and shows, we want to make this a big event that they will all want to come out to once a year," he said. "This is combination of a meet up, a judging show, as well as a cruise -- so not only are you going to see the cars, but you'll get to hear and watch them."
The show will include a variety of cars, as all classics, currents, coupes, convertibles and customs are welcome to be shown. Anyone showing a vehicle in the show will also get the choice of an honorary dashboard or wall plaque, and several awards will also be given to participants based on judging panels.
Despite the planned size, the event is free of admission -- including parking. Fletcher said that's because of the interest from the community and desire to bring yet another major event to Frisco.
"We've gotten a lot of pro-bono support for the community, and we want to keep this free every year we do this," he said. "We plan to grow this out for years, and we want to make our money off of sponsors and booths. If it grows up to 400,000, we'll take on some additional space at Frisco Square. Then it'll grow virally up and down at other locations like they did [the Woodward Dream Cruise] in Detroit. It should bring a lot of sales tax revenue for the city."
Besides the car show itself, other activities will also be available to event-goers. Numerous booths will provide children's activities, for instance, such as face painting and educational events provided by the Frisco Discovery Center's Sci-Tech team. The Rumble Kings, a classic rock band, will also be performing at the show from 1-4 p.m.
At the end of the day, however, the event will come down to one thing: cars.
"What's going to happen is throughout the day, periodically, different [groups of cars] will head out on the smaller route that's about a mile and a half long, then at the very end of the day we'll have a mega route through the streets of Frisco," Mashigian said. "If people don't already know we're hosting the event, they'll know after that."
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