Friday, April 26, 2013
35 Denton’s pop-up venue The Hive will soon be a permanent live music spot
With a 1,000-person capacity, could this revamp the town's music scene?
DENTON Denton is continuously outgrowing its “small town” reputation. Over the last decade, the integral music community has drawn national attention by being named America's "Best Music Scene" by Paste Magazine in 2008 and through its acclaimed grassroots music festival 35 Denton.
With recently announced plans to transform 35 Denton’s pop-up warehouse venue The Hive into a permanent event space, local music curators are looking to attract more than just attention — namely, bigger bands and bigger crowds.
35 Denton originally set up The Hive to house the spillover of festival attendees who could not get into festival-affiliated bars because of capacity limits. The venue was a saving grace on the third day of the fest, however, when a massive storm ruined plans for the outdoor main stages. The headliners that day, as well as the hardcore festivarians, were swiftly moved into the shelter of The Hive.
Kyle LaValley, creative director of 35 Denton who is working closely with the owners of the 12,000-square-foot building, cited an “absolute need” for a larger room in Denton as the driving force behind the transformation of the venue.
“It’s definitely something we’ve been in discussion about for some time and it's exciting that it’s coming to fruition,” she said.
While The Hive’s main draw may be live music, LaValley said it will serve as a mixed-use space for private events, conferences and other weather contingent events.
During the build out, crews will install restrooms, sound proof the warehouse, add foam and other necessary equipment to improve the sound quality of live shows, construct a permanent bar, and redirect the venue entrances, LaValley said. Other amenities such as a green room for artists and an elevated viewing area are in the works. And there’s talk of converting the mechanic shop that flanks The Hive into a restaurant, she added.
As Central Track first reported, renovations to the building include increasing the maximum attendance capacity. The Hive can currently hold up to 996 patrons, more than three times the cap at Hailey’s, Denton’s largest venue off campus.
Denton resident Andrew Moon visited The Hive during 35 Denton where he saw Philadelphia-based group Man Man. Known for their rowdy stage presence, Man Man’s performance was somewhat lost, Moon said, because of the echo inside the venue. With a high-quality PA system, an experienced sound engineer and inviting interior aesthetics, however, he feels The Hive could be a great asset to the Denton scene.
“It’d be great for Denton to have big touring acts come through,” Moon said. “I feel like our large music venue could succeed if it was managed and promoted correctly.”
While it is still unclear who will be booking bands at The Hive, having a venue of this magnitude undoubtedly opens new avenues for working with bigger bands and bigger production companies.
Josh Smith, founder of Banjos to Beats promotion and production company, is excited for prospects of The Hive. He typically does not book touring bands or the acts he manages in Denton because of the lack of “a true music venue.” There are plenty of bars with the capabilities for live music, Smith said. But he attested that there is no spot dedicated to that sole purpose.
Smith, whose company has previously sold out the 600-person venue Trees, hopes The Hive will give him the opportunity to reach the 30,000 college kids that attend school in Denton.
“It’s a weird balance — will the college kids pay a cover when they can go next door and get 50-cent wells?” he said. “As a talent buyer, I’d be willing to bring in a couple bands, take a risk and see if it works.”Follow @tineywristwatch
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