Friday, April 26, 2013
Maui Wowi Hawaiian food truck will make its debut at Arlington festival this weekend
This newbie to the scene offers smoothies and espresso.
ARLINGTON About 50 food trucks will invade the Rangers Ballpark in Arlington this weekend for the Texas Food Truckin’ Fest, dubbed the area’s largest convergence of mobile restaurants. Among them will be the Maui Wowi Hawaiian smoothie and espresso bar, a rookie truck whose trip to the baseball field will mark its first day in business.
Jason Sorrells has been the DFW franchise owner of Maui Wowi for 12 years, setting up the island-themed carts at convention centers and street fairs for thirsty patrons as well as catering to corporate offices. He is the first in the nationwide brand’s history to make the move to mobile or provide anything comparable to a storefront.
“People are always asking me where we are located,” said Sorrells. “I can now take the product to the people. That’s why I like being mobile.”
Aboard the truck is a two-headed espresso machine for brewing artisan lattes, cappuccinos, and mochas, all with the company’s signature Hawaiian beans, which too will be ground on-site. Maui Wowi also serves iced coffee as well as Toddy.
More than 60 local food trucks on the DFW scene, makes it ideal to launch new concepts, Sorrells said. He hopes that Maui Wowi franchises in other parts of the country will follow his lead to give smoothie and coffee connoisseurs a new destination, instead of simply serving at events.
“It’s a fun truck … it’s a great presence,” said Sorells. “Food trucks are going to be here for a while.”Follow @tineywristwatch