Friday, August 9, 2013 , Updated 2:39 p.m., August 9, 2013
Photos: First-time patrons get “leid” as they enter Dallas’ new Trader Joe’s
The first patron got in line at 5 a.m. Friday.
DALLAS Poppy rave music played from a DJ booth sandwiched between bins of watermelons and charcoal. Smiling employees dressed in Hawaiian button-down shirts swayed to the music and tossed leis over shoppers as they walked through the foyer. The first Trader Joe’s in Dallas has finally opened.
“It’s just a more fun shopping experience,” McKinney resident Cari Logan said when asked why she would shop at the California-based chain over other local grocery stores.
Logan’s friend Sonny Savage got to Trader Joe’s, at 2001 Greenville Avenue, at 5 a.m., three hours before the opening. “We’ve been planning this for two years,” Savage said.
“We’re finally on the map now. We’ve got Trader Joe’s,” Mayor Mike Rawlings joked before cutting a lei to “officially” open the store at 8 a.m. Friday morning.
Trader Joe’s is known for its prepared and packaged foods, like the 23 different prepared salads on its shelves, and for its specialty items, like dark chocolate-covered caramel and “two-buck Chuck” wine, which is three dollars at some locations, including Dallas.
“I like their specialty foods, and the price is right,” Debbie Simurda from Lower Greenville said. She bought Trader Joe’s baked tofu. “It’s hard to make tofu taste good, and they do.”
Other shoppers listed the smoky peach salsa, kale chips, ginger snap cookies, Cookie Butter, and mandarin orange chicken as their favorite Trader Joe’s items.
Free samples of mandarin orange chicken, organic jasmine rice, and pomegranate limeade gave shoppers a taste of a Trader Joe’s meal. “You can feed a family for under $10,” an employee said.
Another feature shoppers like is a store policy that allows them to return and exchange any item they are not satisfied with.
The Dallas Trader Joe’s has about 100 parking spaces, some shared with the neighboring Libertine Bar. Dallas street names like Belmont Avenue adorn the checkout aisles.
“We’ll definitely be coming back,” Logan said. “We’ll just make a fun trip out of it.”
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