Friday, August 16, 2013 , Updated 12:00 p.m., August 17, 2013
Dallas’ first Sprinkles Ice Cream is open and serving red velvet waffle cones
Founder Candace Nelson tells us her favorite flavors.
DALLAS For the famous Sprinkles Cupcakes brand, Dallas had to be part of the plan, said founder Candace Nelson. Its sweet sibling concept, Sprinkles Ice Cream, opens today in Dallas and is just the third location behind two in California.
"For us, we always think of coming here (to Dallas) first, outside of California," Nelson said.
After opening what's considered to be the first cupcake bakery in 2005 in Beverly Hills, Nelson's Sprinkles brand has expanded into a dozen cupcake stores nationwide, three Cupcake ATMs, and three ice cream parlors -- including Dallas' shop, which opens at noon August 16.
And Dallasites love their sweets, Nelson said. "What's interesting is, when we started shipping ice cream, more pints were going to Texas, and specifically Dallas, than anywhere else," she said. "We love a sophisticated food base."
Sprinkles Cupcake: dark chocolate, without sprinkles. (Go figure!) She says she can taste the "creaminess of the frosting" if she gets it without sprinkles.
Sprinkles Ice Cream: rocky road. Instead of using frozen marshmallows, Sprinkles' rocky road uses marshmallow cream. "It's almost like you're eating a sundae," she said. "It's something special." Does she order it with a red velvet waffle cone? No. They're popular, but Nelson prefers a vanilla cone.
Sprinkles cookie (which are sold at the Ice Cream shops): the salted oatmeal cornflake cookie. "It's insane. It's addictive," she said. "People go a little nuts for it."
As we reported earlier in August, the store is described as a "back to basics creamery with a Sprinkles twist." Homemade ice cream in flavors like vanilla bean, coffee, or salty caramel is served with optional sauces and toppings. The store also sells red velvet waffle cones, cupcake shakes, and a Sprinkles Sandwich -- ice cream smashed between cupcake tops.
The transition from cupcakes to ice cream made a lot of sense, Nelson said. "We have a lot of interplay between cupcakes and ice cream," she said. "It seemed like a natural extension of the brand. And for me, creatively, a lot of fun."
Gelato and frozen yogurt have been buzzy as of late, and Nelson wanted to bring back good, old-fashioned ice cream. (Well, ice cream with Sprinkles, that is.) "Where are the great American ice cream brands? It was time to reinvent ice cream," she said.
Nelson, who also serves as a judge on Cupcake Wars on the Food Network, will be in the Dallas Sprinkles Ice Cream from 3-5 p.m. August 16 to meet fans and talk about the new store. It's located on the same shopping center as Sprinkles Cupcakes, on the southeast corner of Preston Road and Northwest Highway.
The next Sprinkles Ice Cream shops will open this year in Atlanta and Las Vegas.
Sprinkles Ice Cream is located at 8413 Preston Center Plaza in Dallas. Regular hours will be Sunday through Wednesday, noon to 11 p.m., and Thursday through Saturday, noon to 12 a.m. The store opens officially at noon August 16. See ice cream flavors here.
News to us: Did you know you can get Sprinkles cupcakes delivered? It's a more popular option in LA, said Nelson, "because there's zero parking." But it's also available in Dallas.
See more stories in:
- Photos: Ever seen a bedroom closet with a coffee bar and refrigerator?
- Do SMU students still care about Aaron Carter?
- Joel Harloff is new executive chef at Battuto in Dallas
- First look: Sprinkles Ice Cream in Dallas is pretty in pictures
- Kid-friendly restaurant called Village Kitchen opens in Dallas Thursday