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Monday, February 4, 2013
Best and worst commercials of the Super Bowl
Where "Gangnam Style" finally goes out of style.
During the first half of the Super Bowl, the commercials were about all that could excite us on Sunday night. Though the halftime show with Beyonce was a talker and the second half of the game was very exciting, we still think the commercials won this year.
Here are the 5 best and 5 worst commercials. Which one was your favorite?
The best
Doritos Goat: There’s something inherently funny about goats, and Doritos taps into that notion by giving their rascally anti-hero more personality than the entirety of CBS’ sitcom talent.
Doritos Goat 4 Sale SUPER BOWL Commercial
Posted by Superbowl2013Ads on YouTube.
Taco Bell – Party Seniors: From the background music to the shot of an elderly woman sneaking a little snogging with a young man at the club, Taco Bell’s reminder to “Live More” almost makes us forget that eating Taco Bell significantly decreases one’s lifespan.
Taco Bell Viva Young Super Bowl Commercial
Posted by Superbowl2013Ads on YouTube.
Best Buy – Amy Poehler: If Amy Poehler hasn’t effectively shut down naysayers who claim women can’t be funny, her Best Buy ad might just be the tipping point. Her coy purr when she says “dongle” further drives home the point that being absurd and absurdly sexy aren’t mutually exclusive.
Best Buy - Asking Amy: Official 2013 Best Buy Game Day Commercial
Posted by bestbuy on YouTube.
Jack in the Box “How I Met Your Mother”: Jack in the Box’s “Hot Mess” hairband was amusing in and of itself, but the commercial's last line was its biggest payoff. We always wondered why the very beautiful and very human Mrs. Box fell for Jack, and now we're seeing the attraction.
Jack in the Box® Super Bowl Commercial One Hit Wonder - Hot Mess Burger
Posted by Superbowl2013Ads on YouTube.
Kia Forte – Respect the Tech: Kia had us from the over-the-head wedgie, but this one wasn’t a one hit wonder. From the poor nerd’s imprint on the wall, the hotbot’s “touchdown” celebration, and the nerd’s slip-sliding recovery, this one had us laughing and living vicariously through its sexy android.
“Hotbots” 2014 Kia Forte Big Game Car Ad
Posted by KiaMotorsAmerica on YouTube.
The worst
Axe Apollo: Apparently, Axe Body Spray is sending 22 bros into space as part of its new Apollo campaign, but unless you happened to already have that information, their ad seems vague, random, and weird. But, on the other hand, we fully support any program that sends 22 Axe consumers into orbit.
Axe Apollo Lifeguard Super Bowl Commercial
Posted by Superbowl2013Ads on YouTube.
Gangnam Style Pistachio: Anyone relatively internet-savvy knows that the average shelf life of any given YouTube sensation is comparable to bagged lettuce. Korean rapper Psy’s “Gangnam Style” video went viral back in August, and while it is still the most-watched YouTube video of all time, Paramount Farms fell down on the job assuming that it would still pack its absurdly humorous punch. Who is their creative director, Rebecca Black?
PSY Wonderful Pistachios Get Crackin Super Bowl Commercial
Posted by Superbowl2013Ads on YouTube.
GoDaddy – geeky + sexy: We understand the concept of “awkward ‘til it’s funny,” but unless you’re Ricky Gervais, it’s best to leave this one to the pros. GoDaddy’s kiss between sexy Bar Refaeli and the computer geek went on way too long, with way too little pay-off.
Bar Refaelis Big Kiss Go Daddy Super Bowl Commercial
Posted by Superbowl2013Ads on YouTube.
It’s “Februany” at Subway: Brian Baumgartner plays hilariously annoying man-child Kevin on The Office, but when it comes to Subway’s Februany promotion, he’s just annoying. Subway should have left the overly cute, staged blooper reel back in the '90s with Jared’s 200 pounds.
Subway FebruANY Commercial - Super Bowl XLVII 2013 (HD)
Posted by tentenSLD1010 on YouTube.
Budweiser Black Crown: Remember when Bud used to promise never-ending weekends spent jet skiing in cutoffs with voluptuous, scantily-clad women? Well, say goodbye to your teenage aspirations, because Budweiser is no longer the Working Man’s beer. Nothing says a good time like pretentious yuppies dressed like extras in a Creed video, circa 2002.
Budweiser Black Crown | Coronation | 2013 Super Bowl Commercial — Super Bowl XLVII
Posted by BlackCrownBeer on YouTube.
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Vote: Name the best burger in DFW
null2540, now! I just updated the story with the Top 8. Start voting now!
Photos: Eating was no challenge at Taste Addison 2013
I would remove picture # 8.. It isn't flattering of the people or the food.
Christine Ricciardi, staff:
Couldn't agree with you more. That pistachio commercial was terrible. Doritos goat was hilarious.
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Brentney Hamilton, staff:
I liked Doritos' princess dad, too. It's hard to say Best/Worst so much as notably good and notably bad.
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Jonathan Battle, verified:
GoDaddy.com ad - Most people don't know what godaddy.com "does" or sells - what they do have now is a negative vibe about godaddy.com. Who is running GoDaddy and CBS -- 13 year olds? No offense to 13 year olds.
Farmer Ad - was great to hear classic Paul Harvey - that clipped tone, and wit. Excellent ad.
Kudos to Oreo for amazingly quick "It's OK to dunk in the dark" ad on Twitter.
Oprah voiceover - moving, and captivating - couldnt look away.
Not a bad move by "SodaStream" to spend their entire 2013 add budget on Superbowl spot !
Coke ad - wrong in so many ways. Technically (website down), politically incorrect, oh - and too long.
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razorphreak, anonymous:
For best, my votes go to: Doritos goat, the Mercedes Deal with the Devil (aka Faust), and Amy Poehler.
Notable mention goes to the Jeep with Oprah.
Worst had to be the GoDaddy and Subway.
I really didn't think this year's commercials were all that special really. And while some are talking about the "farmer" commercial from Ram, I didn't go crazy for it.
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Jonathan Battle, verified:
I forgot about the Gangham- pistachio nut ad. The background line of "Hey crack your nuts now" was a bit strange - among other adjectives.
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Brentney Hamilton, staff:
I really struggled with the Paul Harvey one. It was beautifully shot, and the sentiment is great, but I couldn't get over the disconnect of using a struggling farming community to sell a high-dollar item that most farmers couldn't afford (at least not new). It seemed disingenuous to "honor" them that way.
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What do you think?