Tuesday, February 19, 2013
There goes the neighborhood? Breastaurant Twin Peaks to open at Mockingbird Station
Will it fall flat or find perky success?
DALLAS Artsy shopping and eating complex Mockingbird Station in Dallas is busting out with a new tenant in June 2013. Twin Peaks, the bar and restaurant popular for its scantily-clad female servers, opens near Trinity Hall this summer.
It’s the first Twin Peaks in Dallas proper, though Dallas-Fort Worth is bosom buddies with six other Twin Peaks, all in the suburbs. The company was founded in Lewisville and is headquartered in Addison.
The concept is hot girls and cold beer, which is arguably dissimilar from the indie movie theater, the Angelika, next door. However, the complex is also home to chain restaurants like Rockfish and Café Express, plus big-name retailers Urban Outfitters and American Apparel. Somehow Mockingbird Station felt hip despite the big names. How does the bro mentality of Twin Peaks fit in?
“Because we’re based in Dallas, locals are very familiar with the concept,” said Kaylann Allan, director of real estate for Twin Peaks. “We’re probably going to get a strong welcome in Dallas. So far, we haven’t had any opposition.”
Mockingbird Station’s property manager Crystal Gray said in a press release, “We are thrilled to have Twin Peaks at the Station.”
It will be DFW’s largest Twin Peaks, with two bars. It’ll also have leather couches for a “man cave” vibe. The restaurant mantra is “every guy deserves to feed his hunger with hearty man food, beautiful girls, favorite sports, and ice-cold draft beer in a mountain adventure lodge setting,” according to the website. The female servers wear plaid half-tops and teeny khaki shorts.
Allan believes that corridor in Dallas is missing a sports bar. With nearby sports bar Brackets closed and the bars on Greenville Avenue carrying a totally different vibe, Allan said Twin Peaks can fill a niche in the Mockingbird-and-Central area.
They’re looking for servers this spring. Bust of luck. Or should we say breast of luck?
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