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Tuesday, February 19, 2013
There goes the neighborhood? Breastaurant Twin Peaks to open at Mockingbird Station
Will it fall flat or find perky success?
Rex C. Curry
Kimber Carter, pictured here in 2008, worked as a bartender at the Twin Peaks in Plano.
DALLAS — Artsy shopping and eating complex Mockingbird Station in Dallas is busting out with a new tenant in June 2013. Twin Peaks, the bar and restaurant popular for its scantily-clad female servers, opens near Trinity Hall this summer.
It’s the first Twin Peaks in Dallas proper, though Dallas-Fort Worth is bosom buddies with six other Twin Peaks, all in the suburbs. The company was founded in Lewisville and is headquartered in Addison.
The concept is hot girls and cold beer, which is arguably dissimilar from the indie movie theater, the Angelika, next door. However, the complex is also home to chain restaurants like Rockfish and Café Express, plus big-name retailers Urban Outfitters and American Apparel. Somehow Mockingbird Station felt hip despite the big names. How does the bro mentality of Twin Peaks fit in?
“Because we’re based in Dallas, locals are very familiar with the concept,” said Kaylann Allan, director of real estate for Twin Peaks. “We’re probably going to get a strong welcome in Dallas. So far, we haven’t had any opposition.”
Mockingbird Station’s property manager Crystal Gray said in a press release, “We are thrilled to have Twin Peaks at the Station.”
It will be DFW’s largest Twin Peaks, with two bars. It’ll also have leather couches for a “man cave” vibe. The restaurant mantra is “every guy deserves to feed his hunger with hearty man food, beautiful girls, favorite sports, and ice-cold draft beer in a mountain adventure lodge setting,” according to the website. The female servers wear plaid half-tops and teeny khaki shorts.
Allan believes that corridor in Dallas is missing a sports bar. With nearby sports bar Brackets closed and the bars on Greenville Avenue carrying a totally different vibe, Allan said Twin Peaks can fill a niche in the Mockingbird-and-Central area.
They’re looking for servers this spring. Bust of luck. Or should we say breast of luck?
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Hdpearl11, anonymous:
I don't think it will please the Mockingbird crowd quite the way they hope. It's pretty tacky.
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whocareswhatithink, anonymous:
Unfortunetly I think it will be successfull....The Plano Dads now have somewhere familiar to visit and lets not forget, its not like the dart station does not bring in the classiest crowds...add the mix of SMU students and there is a certain crowd attracted to Big Shucks that will be more than happy to mix it up.....I do expect those Lakewood folk to shudder as they drive by.
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Brentney Hamilton, staff:
Ick.
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christyrobinson, staff:
Double ick.
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damn yankee, anonymous:
I'm not really offended by their objectification of women, but their treatment of my wife is another matter.
Offering her a "lady-size" beer.
COME ON, WAITRESS LADY, SHE ALMOST PUNCHED YOU IN THE THROAT.
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mxe06a, anonymous:
I resistantly visited the Lewisville location last month with friends. I was actually shocked to see just as many tables filled with husband/wife couples as I did tables filled with angsty creepy men. I can imagine the wives there gave in because of the menu, which actually offers delicious food in heaping portions at good prices. I'm not sure I ever looked at the waitress due to her attire, and because of general principle coupled with my overall discomfort, I'm not sure I would ever go again, but it's not as terrible as I expected it to be. I think many in the area will disapprove and avoid it like the plague, as I was lucky enough to do prior to now, but I'm sure it will get a good flow of business, especially with the college crowd who I can imagine would be looking to capitalize on the menu and the "scenery".
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mezzetin_subaquatic, anonymous:
Yes, I suppose it would be icky if you weren't missed twice removed.
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John Turner-McClelland, verified:
I've been a couple times to the Frisco location and like it. I too was shocked at the number of women/couples who go, but then again it is no different than the number of women/couples who go to Hooters. Twin Peaks food is actually better than Hooters, if that is what you are there for, not to mention the 29 degree beer in giant mugs.
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gabe_s, anonymous:
How sad that Mockingbird Station is that desperate, bringing such trash to their formerly classy shopping center. A real shame.
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avalon_dreaming, anonymous:
Twin Peaks is a tacky place that belongs in the suburbs. If I wanted tacky I'b be living in Rowlett or Mesquite!
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pinkelephant37, anonymous:
I ride DART and wait at Mockingbird station for trains and/or buses fairly often. Knowing this business + the more salacious parts of its attracted crowd will be just around the corner makes me feel really uncomfortable, even unsafe.
I'm really not that prudish, am I?
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rickzilla2112, anonymous:
Love Twin Peaks, never had a bad time there
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DarrylC, anonymous:
I've been to the Addison location once. I have no desire to return simply because the food is not worth the money. I could easily make the menu items at home, crack open a beer, and watch sports on TV. Ogling scantily clad women doesn't mean much in general, but if the food is bland, it means even less. This is why Heart Attack Grill closed in no time flat. It will be interesting to see if Twin Peaks survives at Mockingbird Station.
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mjdio, anonymous:
Mezzetin,
"Yes, I suppose it would be icky if you weren't missed twice removed."
What does that mean?
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MockingbirdSta, anonymous:
We respect that everyone is entitled to his or her opinion. Our goal is and always has been to offer our customers a wide range of entertainment and dining options. After extensive market research, we decided to add this tenant based on its proven concept, broad appeal and what our research determined was a key use missing from the property. We always have high hopes for every new tenant we bring to the Station and we stand by each one of them. This decision was made after careful consideration, and we believe the end result will speak for itself.
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stevenmoss21, anonymous:
Not one good comment. Great move Mockingbird Station. Looks like Magnolia Theater and West Village will be the sole owners of my movie/dinner/shopping business.
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kevin4262, anonymous:
Perhaps we are all too concerned with how our neighbors spend their free time. If you don't approve, don't visit. If enough people don't visit they will move out. If they are successful, you can prepare for the end of the world.
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mremanne, anonymous:
I thought they already opened a new sports bar in MStation. I'm sure that business is thrilled w/ th' compitition. Unless it's closed already. I haven't been to Moc in a while. These places come and go so fast it's hard to keep up.
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Sarah Blaskovich, staff:
mremanne, good thing to point out. There is Mockingbird Taproom, which just opened in January. http://www.pegasusnews.com/news/2013/...
FWIW, it's not a breastaurant, but it and Twin Peaks could compete for some of the same clientele.
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What do you think?