Audio: Junk food fools your brain, but science can help

by Staff of KERA Think

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It's a hijack, and this stack of Pringles doubles as a billy club.

It's only 10 days into the new year, but many of us are already stuck in a familiar cycle: the struggle to gain control of habits, particularly when it comes to healthy eating. But, whether you want to ditch the cigarettes or adopt an exercise routine, scientists find that instilling good behavior is more a matter of physiology than good luck or good intentions.

In the following Think podcast, KERA's Kris Boyd talks with former FDA Commissioner, Dr. David A. Kessler, whose new book, Your Food Is Fooling You: How Your Brain Is Hijacked by Sugar, Fat, and Salt takes on the chemical and biological road-blocks in successful habit-breaking. Kessler suggests that pure will power simply isn't enough when it comes to depriving diets, and that the key to successfully fighting undesirable urges -- and food marketing's impenetrable onslaught -- resides in reworking our neural circuitry.

Find out how to stop the junk-food-hijack in the following podcast:

Pegasus News Content partner - KERA Think