Eatzi’s in West Plano slated to open in fall 2013

by Sarah Blaskovich

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Perfect for dinner party types who don't cook.

PLANO — Upscale take-home market Eatzi's will open its fourth DFW location in Plano in the fall. Located near Parker Road and the North Dallas Tollway, the West Plano Eatzi's will occupy 10,000 square feet, making it the same size as the Oak Lawn flagship location and the newer Grapevine store.

Eatzi's CEO Adam Romo said they hope to be open by September, "and we could actually open a little sooner," he said.

The West Plano store will have the same concept shoppers have found at the three other North Texas locations: Fresh, take-away food made from scratch, most of it suitable for higher-income households. The display cases will carry specialty sides as well as more traditional fare. It will also sell meats, cheeses, bread, desserts, and have a salad and sandwich bar. And of course, there will be opera playing softly over the speakers.

Many of the potential West Plano customers are Eatzi's shoppers already -- "they're really just waiting for that location to open," Romo said. "They know the concept, they understand it. … It’s not a brand they have to learn or be taught. That’s really what’s ideal about that location."

The store caters to a proven demographic of people who don't cook every night, Romo said. "There are still parts of the country where people do a lot of cooking, and that area in West Plano is not that," he said.

The Eatzi's brand is headquartered in Dallas and was started in 1996 by Phil Romano, of Macaroni Grill and Fuddrucker’s. Every Eatzi's location has an executive chef, sous chefs, executive pastry chef, and a head baker. Romo and his team are on the lookout for chefs to helm the West Plano menu. The store will employ 180 to 200 people when it opens.

Expect to see a shell for the new Eatzi's store up by the end of March.

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