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Tuesday, January 15, 2013
Eatzi’s in West Plano slated to open in fall 2013
Perfect for dinner party types who don't cook.
PLANO Upscale take-home market Eatzi's will open its fourth DFW location in Plano in the fall. Located near Parker Road and the North Dallas Tollway, the West Plano Eatzi's will occupy 10,000 square feet, making it the same size as the Oak Lawn flagship location and the newer Grapevine store.
Eatzi's CEO Adam Romo said they hope to be open by September, "and we could actually open a little sooner," he said.
The West Plano store will have the same concept shoppers have found at the three other North Texas locations: Fresh, take-away food made from scratch, most of it suitable for higher-income households. The display cases will carry specialty sides as well as more traditional fare. It will also sell meats, cheeses, bread, desserts, and have a salad and sandwich bar. And of course, there will be opera playing softly over the speakers.
Many of the potential West Plano customers are Eatzi's shoppers already -- "they're really just waiting for that location to open," Romo said. "They know the concept, they understand it. … It’s not a brand they have to learn or be taught. That’s really what’s ideal about that location."
The store caters to a proven demographic of people who don't cook every night, Romo said. "There are still parts of the country where people do a lot of cooking, and that area in West Plano is not that," he said.
The Eatzi's brand is headquartered in Dallas and was started in 1996 by Phil Romano, of Macaroni Grill and Fuddrucker’s. Every Eatzi's location has an executive chef, sous chefs, executive pastry chef, and a head baker. Romo and his team are on the lookout for chefs to helm the West Plano menu. The store will employ 180 to 200 people when it opens.
Expect to see a shell for the new Eatzi's store up by the end of March.
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Jonathan Battle, verified:
Eatzi's will really do well in this loation. The thought of it being so close to my home (1 mile) already has me thinking of still warm baked goods, fabulous salads and sandwiches made to order.
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John Turner-McClelland, verified:
Too expensive. So they'll do well for those with money to burn.
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Kthebeau, anonymous:
We are thrilled to be having an Eatzies being built less than a mile from our house!!! We used to live close to the Eatzies in oaklawn/uptown and would go there at least twice a week...maybe more!! Hearing this great news makes us feel like we just won the lotto!!!! Can't wait!!!!!
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Susiebohne1, anonymous:
So, so excited - cannot wait for the convenience and goodness of Eatzi's!!
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