Thursday, July 11, 2013
Report: Tourism in Frisco up 14% since 2008
City officials attribute the success to the city's array of events.
FRISCO As Frisco continues to grow, so too does the amount of people who visit it. According to a study released by the city's convention and visitors bureau, the city saw 4.98 million visitors from May 2012 to June 2013.
The year-long study found that of those visitors, nearly 88 made day trips from surrounding regions. Overall, the figures show a 15 percent visitor increase from 2008, and the $1.42 billion spent by visitors in the city during the study's time frame are an increase of 14 percent from 2008.
Destination Analytics, the third-party firm responsible for the study, noted that about 31,300 visitors are in Frisco during the average day.
Marla Roe, executive director of the Frisco Convention & Visitors Bureau, said the study serves as a validation of the work the city's put in to bringing major events to the area.
"Frisco's become much more of a destination in recent years," she said. "We've brought a lot of great events to the city, and our sporting venues have played a big impact in that. We host national events such as the NCAA Division I Football Championship Game that really help draw attention to the city."
On Tuesday, another major event announced its move to Frisco when the USA Ultimate governing body revealed its national championships will be held at FC Dallas Stadium and Frisco Independent School District's Memorial Stadium from October 17-20. Other upcoming events that should draw significant crowds include the Play Hard, Live Well Expo on July 24 and Breakaway Music Festival on September 21.
Roe added that the CVB plans to hire a third-party firm to conduct a tourism study every three years to see the changes on a regular basis.
"This is really important information for the development of the city," she said. "Frisco is only about half built out, so when people are considering developing in the area it's critical to have fresh data from an independent source. It's also beneficial for local residents, as the money the city gets from sales tax helps sustain the community -- it's an extra avenue for Frisco's growth."
In a statement released by the CVB, Mayor Maher Maso said the increase is indicative of Frisco's continued success.
"This is a road map for what we're doing well and a road map for what's next," he said.
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