Friday, July 26, 2013
First look: Shiny new Alamo Drafthouse in Richardson hosts premiere of The World’s End
Patrons have been partying outside for weeks. Finally, we get to see the inside.
RICHARDSON Hundreds of people Thursday had not only the opportunity to peek inside the coming-soon Alamo Drafthouse movie theater in Richardson, they also got to premiere the Edgar Wright-directed movie, The World's End. Alamo Drafthouse, which opens August 6, played host to zombie-people (and their friends) who stuck around after the world premiere of The World's End to see back-to-back showings of the other two movies in the trilogy, Shaun of the Dead and Hot Fuzz. Both were screened for free in the Alamo Drafthouse parking lot, an event the company has offered several times, with other movies, as the opening date continues to get closer.
Fans lined up for the world premiere as early as 9 a.m. Thursday, some even making a makeshift living room in the parking lot where they could wait all day. Gracie Hernandez and Anthony Gonzales, both from Houston, decided on a whim to drive to Dallas Thursday morning after seeing a friend's Facebook status describing the event.
Alamo Drafthouse is an Austin-based movie theater that we reported at its October 2012 groundbreaking is "worth the hype" for its brash, boozy attitude. Alamo Drafthouse was made famous for kicking out a patron who used a cell phone during a movie.
Said Chief Operating Officer Bill DiGaetano during a recent press conference: “The only thing we really take seriously is phones, food, great craft beer, and offering the best film experience.”
Actors Simon Pegg and Nick Frost joined Wright Thursday night for a Q-and-A after the premiere of The World's End. And, we got a special sneak peek inside Alamo Drafthouse.
The Richardson location -- the only in DFW -- opens softly August 6-8, with the grand opening August 9-15.
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