Wednesday, July 31, 2013
PR professional Mike Snyder outed for trolling blogs on behalf of Museum Tower
He recently resigned.
In recent days, our Steve Thompson and Gary Jacobson have chronicled the behind-the-scenes doings of Mike Snyder, the former KXAS-Channel 5 anchorman who used phony Facebook profiles to troll blog items critical of his client Museum Tower in its ongoing battle with the Nasher Sculpture Center over The Glare. But Museum Tower’s no longer his client, says Snyder in a statement posted to the website of the PR-strategy firm for which he worked, until his outing by The Dallas Morning News.
“I am deeply saddened by the impact this episode is having on people who are not involved in this controversy in any way,” he writes in his resignation statement. “Neither my partners, nor my company, were involved with Museum Tower or my efforts in any way. I have resigned my position with Ropewalkers and have ended my efforts on behalf of Museum Tower.”
If you click through to his resignation letter, you will also note that Ropewalkers wants to make it crystal-clear: It has nothing to do with Snyder’s actions.
“Neither Ropewalkers (as a company) nor any associate or employee acting on behalf of Ropewalkers, has been hired, retained, or promised anything of value by anyone, or any organization, associated in any way with either The Museum Tower, The Dallas Police and Fire Pension System or The Nasher Sculpture Center,” says the statement, “nor has any work been discussed nor any work done for any person or persons, individually or as part of another group involved in any way with this issue, or its ancillary positions, in any way associated with any of the players at all involved.”
Ropewalkers bills itself as a marketing firm well-versed in the power of social media. As in: “We are well practiced in the art of the possible.” Turns out, Snyder’s efforts included creating fake people to rally to Museum Tower’s defense on behalf of the Dallas Police and Fire Pension System, which owns Museum Tower.
As Dallas city council member Scott Griggs wrote in a letter to the pension fund board earlier this week, Snyder was a “rogue PR element” engaged in a “scorched-earth legal strategy.” He demanded the pension fund put an end to Snyder’s shenanigans. Snyder had earlier apologized for slamming Mayor Mike Rawlings in comments. He did so again in his farewell, while at the same time insisting that, sure, what he did was wrong, but what he said was not.
“While the comments I made contained accurate facts and data, I regret I was not always transparent in the posting of comments on news blogs by using my own name,” writes Snyder. “I am sincerely sorry and apologize to those people whom I offended using a screen name, specifically Mayor Rawlings, Tom Luce, and Joe Heinz.”
May need another apology: It’s Jo Heinz.
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