Monday, June 3, 2013
Taco Bueno unveils new design but won’t fuss with the menu
Thank goodness. MexiDips & Chips are here to stay.
MESQUITE Lifelong Taco Bueno fans likely appreciate the bright bursts of kitsch that defined the chain's signature style in the late '80s and early '90s. Remember the ponchos and sombreros cast across sea-foam green walls? Recall climbing as a kid through alluring stucco arches to stare at that ineffably mesmerizing painting of a mustachioed dude on motorbike? Well, your childhood is getting an update -- a new "Modern Pueblo" design.
Taco Bueno's Mesquite store at 1723 West Scyene Road will be the first to unveil the new design aimed to push the Farmers Branch-headquartered fast-food standby firmly into the 21st century. The Mesquite location will celebrate Tuesdsay, June 4, by giving away two $100 gift cards each hour from 9 a.m. to 10 p.m. Guests can begin filling out cards for the drawings as early as 5:55 a.m., when the store opens.
Partnered with Plan B Group, Inc., Alexander Urrunaga says the primary goal of the face-lift is to modernize all 176 existing stores by adding a Gabion scheme front and, according to a press release, "simplifying the color palette." We loved the sea-foam green walls, but sometimes you've got to take it in a new direction.
"... [The updates] all work in concert to create a new, organic, fresh, and highly recognizable exterior image for Taco Bueno," Urrunaga said in a press release.
The redesign means they will add:
- Frontpieces with stacked stone encased in a galvanized steel basket -- the previously mentioned "Gabion scheme"
- Native plants for updated landscaping
- New external signage
- Interior updates like paint, updated artwork and salsa bar signage, lighting, and seating
No menu changes are planned at this time, and the new design will reflect the "fresh made in-house menu items our Buenoheads crave," said Taco Bueno publicist Elisabeth Zuerker.
Stores in Dallas-Fort Worth and Tulsa will receive updates first, with the initial round set to be finished by the end of this month. Stores throughout Texas and Oklahoma and in Arkansas, New Mexico, Louisiana, Kansas, and Missouri will follow.
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