Wednesday, June 12, 2013
Paulaner’s “mobile bier garden” to roll into Addison in September for Oktoberfest
Last year's celebration received a proclamation from the mayor of Munich for its attention to authentic detail.
ADDISON Among the fast, efficient, and let's face it, weird things that Germany has contributed globally, perhaps the most loved is its Oktoberfest, a centuries-old tradition now celebrated around the world. And, while cities as diverse as Rio de Janeiro and Cincinnati, Ohio, host their own versions of the beer festival, most tout one common claim: That theirs is the "most authentic outside of Munich." North Texas' own Addison has doggedly chased that title with this week's announcement that Munich-based Paulaner Brewery will serve again as sponsor of its 2013 Oktoberfest. The brewery sponsored the first Addison Oktoberfest 26 years ago.
With a history dating back to the 1600s, Paulaner is one of only six breweries that fit the criteria to be served at Oktoberfest in Munich. According to tradition, beers at Oktoberfest must follow Reinheitsgebot (Bavarian purity laws) and be brewed within Munich city limits. Over the years, Addison's Oktoberfest has only poured beers from official Oktoberfest breweries.
Now in its 26th year, Addison Oktoberfest organizers expect more than 70,000 attendees. The event was ranked by USA Today Travel as of the "Top 10 Places to Celebrate Oktoberfest." Town of Addison Director of Communications and Marketing Carrie Rice said that Addison's 2012 festival garnered a proclamation from Munich Mayor Christian Ude.
While Addison cannot yet claim to be "America's largest Oktoberfest celebration" — rival Cincinnati, Ohio professes that title — the town is striving for authenticity by using a German beer sponsor. Addison organizers are quick to note that Cincinnati will primarily serve U.S.-made Sam Adams beer, which replaces last year's sponsor, Budweiser.
The Town of Addison is currently laying plans for this year's celebration, but guests can expect the return of live polka bands, Dachshund races, a German spelling bee, German Idol yodeling competition, and brats, pretzels, and kraut. New this year will be a 30-foot Paulaner trailer retrofitted with taps at both ends. John Slaughter, Lone Star district manager for Paulaner/HP USA said that the "self-contained mobile beer garden" will pull right up to Addison Convention Center with seating for 300.
"We'll be able to pour like madmen out of that thing," Slaughter said.
Addison Oktoberfest takes place September 19-22, 2013.